Ford Germany: Do knot forget

Do knot forget: Bluetooth® comes with every new Ford model.

Advertising Agency: Ogilvy Brand Center, Düsseldorf, Germany
Creative Director: Bernd Grellmann
Art Director: Lars Ecker
Copywriter: Miriam Ravagni
Photographer: Lars Ecker
Client Service Director: Sven A. Crone
Published: January 2010

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47 comments

grog's picture
grog
16 pencils

Impressive

Jack of all trades, master of none, though oftime better than master of one.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hehe smart ;p bravo

ylonmc's picture
ylonmc
59 pencils

oh man this is genius!
10*

Constantin.01's picture
Constantin.01
66 pencils

not really.

billjob's picture
billjob
35 pencils

Great idea.

mikeelrapido's picture
mikeelrapido
1929 pencils

10/10, funny, great, engaging (you may watch this for long minutes..) - congrats! :)

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artmanintoronto's picture
artmanintoronto
9 pencils

Since when are bad puns good advertising? Or is it suddenly the 1980s again?

sloppy4's picture
sloppy4
1496 pencils

i don't get it. what's ford have to do with knots?

Marlus Lau's picture
Marlus Lau
1806 pencils

It's not about Ford, but the bluetooth.

Marlus Lau's picture
Marlus Lau
1806 pencils

Great!!!

Awesome ad! Not new, that's right, but still good.

badvertising's picture
badvertising
66 pencils

agree with artmanintoronto puns are just not a good idea. This is a little cringe worthy.

thetaoengine's picture
thetaoengine
6 pencils

Let me explain why I disagree. While bad puns make us creatives cringe with the sanguine taste of a being done a million times... They ABSOLUTELY connect with the general market. It creates a mental anchor-point and a connection the average person can latch onto to imbed your clients' brand into the conscious mind. Advertising lest we forget is, in the end, RESULTS driven. I spend all day with creative egos dying to make the coolest most original "addy-worthy" piece only to find it zing right over the heads of their intended markets. Sometimes what the masses respond to and what makes the "holy council" ooooh and aahhh at the award banquets is seldom the same. I know PLENTY of agencies that have lost brand momentum even after winning spreads of awards not long before. just something to noodle over.

Creativity requires the courage to let go of certainties.

CurryJ's picture
CurryJ
955 pencils

To give such a smart idea the benefit of doubt...perhaps the 'do knot forget' bit was the client's contribution?

================================================
I think; therefore I am

quokkies's picture
quokkies
251 pencils

Its smart, impressive

chris myles's picture
chris myles
429 pencils

totally awesome.

paketa's picture
paketa
618 pencils

Love how they display knots and make you think of in negatively
Yep, its genius

funky_frogii's picture
funky_frogii
2538 pencils

wonderful......ha ha ha

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

djinnn's picture
djinnn
39 pencils

I applaud to the idea and art direction, but the pun (the lowest form of humor) denominates it for me. I mean, the ad is so great that it hurts to see such a violator.

Tarji's picture
Tarji
3 pencils
kgeiger's picture
kgeiger
7051 pencils

I'm not quite decided on which is more embarrassing; the horrible pun in the copy or the fact that the advert's already been done...

Abhilasha Thackur's picture
Abhilasha Thackur
30 pencils

but which one of panasonic???

Abhilasha Thackur

alexander_bickov's picture
alexander_bickov
3279 pencils

Done

HV's picture
HV
212 pencils

Fantastic!

(but would have loved it more if it was apple launching a proper bluetooth headset...)

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Would have been better if it focused more on the outdoor and 4x4 truck range...

Kind of makes more sense...

flavourfish's picture
flavourfish
125 pencils

Nice

Nicolae Chiris's picture
Nicolae Chiris
18 pencils

Well done. :)

brandfx's picture
brandfx
14 pencils

Bluetooth is about wireless... so I don't get the wires or the knots. Somebody fill me in.

agwbl's picture
agwbl
299 pencils

I would have given this more stars if it weren't for the horrible pun in the copy.

headoffice Communication's picture
headoffice Comm...
174 pencils

innovation discovered

Hibon's picture
Hibon
3731 pencils

This is not done, this is well done. Great work for a car brand.

Simple ideas are the best !

mosho's picture
mosho
298 pencils

very nice idea and it is understandable which is in my opinion gonna reach alot of peaple :)
great job

cinnamatron's picture
cinnamatron
7 pencils

Truly solid execution. Simple. Smart. Direct. And it's for Ford, so you get like a million props. If only Ford domestic was doing print worthy of comment.

cinnamatron's picture
cinnamatron
7 pencils

Truly solid execution. Simple. Smart. Direct. And it's for Ford, so you get like a million props. If only Ford domestic was doing print worthy of comment.

Bryan
http://crackade.blogspot.com

Constantin.01's picture
Constantin.01
66 pencils

wow a gold idea. done better before. boooring

nicewithfish's picture
nicewithfish
3 pencils

The granny knot and the square knot are the same, and it's actually a reef knot.
Good idea, get the point... Awful pun (sounds like Fords contribution).

harv's picture
harv
2 pencils

The granny knot and the square knot are the same, and it's actually a reef knot.

Actually, no, they're not. Look at the standing part and the working end on each side - in the reef (or square) knot they emerge parallel and together; in the granny they are separated by the loop from the other part. That is the vital difference.

But...

The so-called sheet bend (single) IS actually a reef knot with a misplaced working end - it should tuck only under its own standing part as in the multiple sheet bend below, which is finished correctly.

And the so-called square knot or reef is actually a thief knot, since the working ends emerge on opposite sides: the trans- rather than cis- isomer of the same knot structure, for the chemists among you!

AND the surgeon's knot is inverted - the double overhand should be tied first; the single locking it in place. As shown, it will slip, even used as a binding knot.

Same goes for the tiller's hitch (surely just a slipped sheet bend?) - imagine pulling on the standing parts: you'll slip the bight and spill the whole darn thing! Should have the jack end of the wire leading to the loop.

Also, any knot tyer should know in any case that a reef is NEVER used as a bend as shown (to tie two ends unsupported), but only as a binding knot (around a package), and to tie it in two dissimilar materials (or as shown with this thief knot, granny and surgeon's knot) is just plain wrong.

Harv

"A knot is never "nearly right"; it is either exactly right or hopelessly wrong, one or the other; there is nothing in between."

The Ashley Book of Knots, p.18

paumarques's picture
paumarques
1314 pencils

bona execució, però aquesta idea no és nova.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

sahilosophy's picture
sahilosophy
75 pencils

I liked it, for the tangles one encounters while driving car. But after seeing the Panasonic ad, i'm speechless! Exact replica!

Najem's picture
Najem
18 pencils

Awsome!!! but somehow shows ''mac'' as the complicated

Leo Paul James's picture
Leo Paul James
22 pencils

the art direction isn't up to the mark...that white patch...doesn't look nice.....and the execution could have been better....but a really really good idea.!!

djil_achour's picture
djil_achour
5 pencils

Great !

tchifi's picture
tchifi
164 pencils

Wonderful insight ;-) I like it a lot

raavigeorgian's picture
raavigeorgian
2444 pencils

sarcasm at its best...

Guest's picture
Guest

Does it man without ford we will struggle with untying earphone cables?

partho.sarkar's picture
partho.sarkar
78 pencils

awesome...wht more to say.... ;-)

Girlfireice's picture
Girlfireice
254 pencils

Clever!

murrey87's picture
murrey87
34 pencils

Absolutely genius.

Shiply on Smart2020.org

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