Ford Germany: Do knot forget

not really.

It's not about Ford, but the bluetooth.

Let me explain why I disagree. While bad puns make us creatives cringe with the sanguine taste of a being done a million times... They ABSOLUTELY connect with the general market. It creates a mental anchor-point and a connection the average person can latch onto to imbed your clients' brand into the conscious mind. Advertising lest we forget is, in the end, RESULTS driven. I spend all day with creative egos dying to make the coolest most original "addy-worthy" piece only to find it zing right over the heads of their intended markets. Sometimes what the masses respond to and what makes the "holy council" ooooh and aahhh at the award banquets is seldom the same. I know PLENTY of agencies that have lost brand momentum even after winning spreads of awards not long before. just something to noodle over.

I'm not quite decided on which is more embarrassing; the horrible pun in the copy or the fact that the advert's already been done...

but which one of panasonic???

The granny knot and the square knot are the same, and it's actually a reef knot.

Actually, no, they're not. Look at the standing part and the working end on each side - in the reef (or square) knot they emerge parallel and together; in the granny they are separated by the loop from the other part. That is the vital difference.

But...

The so-called sheet bend (single) IS actually a reef knot with a misplaced working end - it should tuck only under its own standing part as in the multiple sheet bend below, which is finished correctly.

And the so-called square knot or reef is actually a thief knot, since the working ends emerge on opposite sides: the trans- rather than cis- isomer of the same knot structure, for the chemists among you!

AND the surgeon's knot is inverted - the double overhand should be tied first; the single locking it in place. As shown, it will slip, even used as a binding knot.

Same goes for the tiller's hitch (surely just a slipped sheet bend?) - imagine pulling on the standing parts: you'll slip the bight and spill the whole darn thing! Should have the jack end of the wire leading to the loop.

Also, any knot tyer should know in any case that a reef is NEVER used as a bend as shown (to tie two ends unsupported), but only as a binding knot (around a package), and to tie it in two dissimilar materials (or as shown with this thief knot, granny and surgeon's knot) is just plain wrong.

Harv

"A knot is never "nearly right"; it is either exactly right or hopelessly wrong, one or the other; there is nothing in between."

The Ashley Book of Knots, p.18