Ford Fusion: Satellite Tracking Feature

New Ford Fusion with satellite tracking feature.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer


Roger Keynes's picture
Roger Keynes
5498 pencils

It IS a literal 'tracking' idea.
And NO, I don't like it.
The 'I've been everywhere, man' visual twist doesn't help.
GPS means we know exactly where the car is... and not necessarity where it's been.

The Jobless Writer
Will Think for Salary

suresh90's picture
620 pencils

cool visual thats it :)

dadada's picture
1720 pencils

nice photos over all!

Everybody is creative, be yourself.

manumartin5's picture
1202 pencils

cool visual. But it is all about GPS technology, and has little to do with the car.

simon.gross's picture
541 pencils

Just a normal, everyday suburb. In the desert. With sand for a road.

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