Ford Fusion: Satellite Tracking Feature
New Ford Fusion with satellite tracking feature.
Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer



5 Comments
It IS a literal 'tracking' idea.
And NO, I don't like it.
The 'I've been everywhere, man' visual twist doesn't help.
GPS means we know exactly where the car is... and not necessarity where it's been.
Will Think for Salary
cool visual thats it :)
www.sureshdeesigns.blogspot.com , www.creativevideoads.blogspot.com
nice photos over all!
Critics are easy.
cool visual. But it is all about GPS technology, and has little to do with the car.
Just a normal, everyday suburb. In the desert. With sand for a road.