Ford Fusion: Invisible, 1

Advertising Agency: Team Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Curtis Melville
Art Directors: Vic Quattrin, Todd Ruthven
Copywriters: Dan Weber, Joel Wescott
Photographer: Jeff Ludes
Artist: Liu Bolin


ivan's picture

Ivan Raszl, admin of AotW

edvia's picture
79 pencils

So they upped the budget by 1000% just so they could shoot it this way rather than add the other cars in post. It's cool how they did it, but until I clicked the link I thought it was just photoshopped. Don't think it was worth the extra $$$.

Nike Diesel's picture
Nike Diesel
13389 pencils


ItMatters's picture
2171 pencils

The video looks cool.

mattndan's picture
953 pencils

First, if it's so hard to find then why is the Ford the most easy to see car? And then it contradicts itself by saying it's easy to find.

Secondly does anybody here think a person looking at this ad is going to give a fuck about whether it's painted or added in post? This is what I don't agree with in advertising.

photosonic's picture
5 pencils

Can't believe they went to all that effort, I thought it was CGI from the get-go.
Oh well it is Ford, they have the customers to pay for this :)

JKW's picture
227 pencils

Why is MPG spelled with capitals in one ad and lowercase in this one?

Copy feels as awkard as its layout and the insight is just confusing...

Kerninglife's picture
160 pencils

To me they did way to many ads for this series. I mean two would suffice.

I do agree with MATTNDAN on why the Ford the most easy to see car. I don't reallly see if being a "revolutionary" looking car enough to make it look completely different than that of its competitors.

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