Ford Fortal: Twitter

Be conscious. Disconnect.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Ray Romano
Art Director: Bill Queiroga
Copywriter: Jones Sampaio
Illustrator: Bill Queiroga
Published: August 2011

Related videos by Shutterstock

8 comments

P26's picture
P26
44 pencils

good concept.. but my concern is whether these ads are supposed to promote their fan page/tweet them (for Ford fans) OR blame those social networks for traffic accidents?

macluvin's picture
macluvin
397 pencils

it's pretty clear that they don't mention anything about following their social links.

I like this series. Quick, expected, on point.

chamindarathnayake's picture
chamindarathnayake
377 pencils

Max... super all 3

Chaminda Rathnayake

Andrej's picture
Andrej
656 pencils

Am I the only one that noticed the terrible English in the copy? The idea and the art are great though.

CrackerJackWorks's picture
CrackerJackWorks
10688 pencils

I'm guessing it's better than our Portuguese ;)

CrackerJackWorks's picture
CrackerJackWorks
10688 pencils

Solid campaign...going up on my distracted driving page... http://www.facebook.com/itsUrcall

thedavesiknow's picture
thedavesiknow
167 pencils

My first impression; Facebook and Twitter would never give permission to use their logos in this negative context. Ergo - ads are fake.

XQuantum's picture
XQuantum
63 pencils

Great ads but I think this one should have the symbol filled with black instead... It's still easy to drive that way =P

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments