Ford Fortal: Facebook
Be conscious. Disconnect.
Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Ray Romano
Art Director: Bill Queiroga
Copywriter: Jones Sampaio
Illustrator: Bill Queiroga
Published: August 2011
Be conscious. Disconnect.
Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Ray Romano
Art Director: Bill Queiroga
Copywriter: Jones Sampaio
Illustrator: Bill Queiroga
Published: August 2011
7 comments
nice approach.. public interest..
Max!
Chaminda Rathnayake
I like this a lot. Very creative, and with that sense of "oh sh*t" to it.
Good work.
Great idea - you don't need to explain it further with the body copy. ..and while you're at it, drop the car badging and shadow.
Like!
My first impression; Facebook and Twitter would never give permission to use their logos in this negative context. Ergo - ads are fake.
The copy could have been better. It looks really amateurish. Really great idea though