Ford Fortal: Facebook

Be conscious. Disconnect.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Ray Romano
Art Director: Bill Queiroga
Copywriter: Jones Sampaio
Illustrator: Bill Queiroga
Published: August 2011

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7 comments

The JACK's picture
The JACK
438 pencils

nice approach.. public interest..

chamindarathnayake's picture
chamindarathnayake
377 pencils

Max!

Chaminda Rathnayake

JablesVanBuren's picture
JablesVanBuren
79 pencils

I like this a lot. Very creative, and with that sense of "oh sh*t" to it.
Good work.

JohnnyWarsaw's picture
JohnnyWarsaw
17 pencils

Great idea - you don't need to explain it further with the body copy. ..and while you're at it, drop the car badging and shadow.

Chris Inton's picture
Chris Inton
29 pencils

Like!

thedavesiknow's picture
thedavesiknow
167 pencils

My first impression; Facebook and Twitter would never give permission to use their logos in this negative context. Ergo - ads are fake.

a1989inc's picture
a1989inc
24 pencils

The copy could have been better. It looks really amateurish. Really great idea though

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