Ford Focus: Yellow

Ford Focus now with state-of-the-art satellite navigation.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Javier Senovilla , Chema Bercial
Copywriter: Juan Pedro Moreno
Published: April 2008

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9 comments

benjaminbrown's picture
benjaminbrown
439 pencils

Are these supposed to look like roads? Am I missing something?

Chris's picture
Chris
1987 pencils

i was exactly about to say the same thing until i read benjaminbrowns post.

not convincing enough as roads

toti's picture
toti
35 pencils

"Excuse me, do you know where the Matrix Street is?"

Disco Munky's picture
Disco Munky
3900 pencils

Interesting idea and I like what they were trying to do with the visual but maybe it's just a bit too yellow.

"Make a name, or be defamed"

Doin' it for the points

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

come on...

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

These look like empty circuit boards with nothing soldered to them. What's the message? "Car comes with circuit boards standard, components are extra."

Hattakawa's picture
Hattakawa
14 pencils

Toyota : Continue your way, Ford. I like it !

shahid.h's picture
shahid.h
256 pencils

makes sense. this is cool. ya they are supposed to be streets only and well detected by the satellite navigation chip system..

lucciano marisio's picture
lucciano marisio
166 pencils

me gusta lo que no es tradicional, buena dirección de arte, es muy atractiva y rica la imagen!

L

Lu

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