Ford Focus: Satellite Tracking Feature

New Ford Focus with satellite tracking feature.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer


Boxey's picture
8885 pencils

I don't get it. Is this some bad word play on tracking/tracks?

Roger Keynes's picture
Roger Keynes
5498 pencils

'fraid so, Mr B. :(

The Jobless Writer
Will Think for Salary

suresh90's picture
620 pencils

Concept is OK but the product is too small :)

jackblack's picture
2328 pencils


dadada's picture
1720 pencils

5th dimension! difficult to get the point, i think they want to say that the car was parked there and suddenly it disappear.

Everybody is creative, be yourself.

shahidali's picture
4069 pencils

I understand its a complete failure. However, I'm getting curious. There must be something that they intended to communicate though this.


mynscl's picture
32 pencils

ya, i got it. its just another version of The Emperor's New Clothes, only smart people can figure out what it says. i'm afraid the customer got fooled.

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