Ford Focus: Satellite Tracking Feature

New Ford Focus with satellite tracking feature.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer

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7 comments

Boxey's picture
Boxey
8885 pencils

I don't get it. Is this some bad word play on tracking/tracks?

Roger Keynes's picture
Roger Keynes
5498 pencils

'fraid so, Mr B. :(

Will Think for Salary

suresh90's picture
suresh90
620 pencils

Concept is OK but the product is too small :)

jackblack's picture
jackblack
2261 pencils

*poof*

dadada's picture
dadada
1719 pencils

5th dimension! difficult to get the point, i think they want to say that the car was parked there and suddenly it disappear.

Everybody is creative, be yourself.

shahidali's picture
shahidali
4063 pencils

I understand its a complete failure. However, I'm getting curious. There must be something that they intended to communicate though this.

shahid

mynscl's picture
mynscl
32 pencils

ya, i got it. its just another version of The Emperor's New Clothes, only smart people can figure out what it says. i'm afraid the customer got fooled.

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