14 comments

juliangray's picture
993 pencils
juliangrayThursday, April 12, 2007 - 08:40

mmmm poor execution

Disco Munky's picture
3924 pencils
Disco MunkyThursday, April 12, 2007 - 09:34

This is not very good at all. I get the concept but the exection is weak. Is it part of a larger campaign that establishes this idea of "life fits into it"?

I need more cow bell.

Doin' it for the points

fersvax's picture
1239 pencils
fersvaxThursday, April 12, 2007 - 09:43

(Yawning)

FER.

Joe76's picture
780 pencils
Joe76Thursday, April 12, 2007 - 10:26

Nope!

hoopla's picture
56 pencils
hooplaThursday, April 12, 2007 - 10:38

Amazing, how many things can die in a trunk.

purplesimon's picture
475 pencils
purplesimonThursday, April 12, 2007 - 10:52

Including what could have been a good idea.

JT97U's picture
2 pencils
JT97UThursday, April 12, 2007 - 10:54

I think it looks like the outlines you would use for tools in your garage. Storage etc. I really don't think it's that bad. I've seen worse.

hoopla's picture
56 pencils
hooplaThursday, April 12, 2007 - 11:19

I think it looks like the outlines the would use
on a crime scene to mark dead bodies. In a garage
only if the dead bodies are found there.

But I agree. I've seen worse, too.

eastonellis's picture
34 pencils
eastonellisThursday, April 12, 2007 - 12:55

Buena idea, ¿ejecución?... podría ser mejor, pero no se me ocurre cómo.

No fixed abode's picture
380 pencils
No fixed abodeThursday, April 12, 2007 - 17:41

I hate lines that include the word life i.e. take life with you, life fits into it, live life loud, throw life at it. They are trying too hard to be aspirational. Seems like the last refuge of the lazy copywriter.

Rog's picture
6108 pencils
RogThursday, April 12, 2007 - 20:39

The idea is there.
It'll hit Dads right where they live.
And that's the main thing.
Kewell.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
2175 pencils
mrtalentedFriday, April 13, 2007 - 04:39

lovely graphic but not impactful

A. J. SMITH's picture
2842 pencils
A. J. SMITHFriday, April 13, 2007 - 09:42

This is crap, a poor execution. And the tiny copy at the top is too long and awful.

2/10

BUGGERS

www.aaasmith.blogspot.com

AriesDW's picture
172 pencils
AriesDWWednesday, April 18, 2007 - 19:13

Nice lense work and clever idea. Bravo. I do think the copy is a bit small, however, in full size I do not see it being a problem to read. I think the ad overall does it's job.