Ford Focus: Cliff

It doesn't need to pause on a cliff with a beautiful views.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Idan Levy
VP Account Group Head: Nir Federbush
Account Supervisor: Yogev Weiss
Account Executive: Ziv Mishan
Head of Strategic Planning: Shai Nisenboim
VP Production: Dorit Gvili

2 comments

mmackinven's picture
mmackinven
1608 pencils

not so sure about this idea, I get what it's saying but the execution is a little off.

And the perspective on the car is all wrong...

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