Ford: Flow

Art Director: Javier Senovilla.
Copywriters: Juan Pedro Moreno, Ina Olvera.

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Pedro Úrbez

May, 2011


mtneylon's picture
67 pencils

Well isn't that just clever. Jack Johnson uses this same flow technique in many of his songs.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yeah it's clever indeed, I'm not fully convinced though - but it's nice :)

createwitty's picture
204 pencils

i was abt to skip this one considering d length of d copy...who has all d time in d world to go thru all dat copy...a visual wud hav been much better...although d copy/flow technique is brilliant in itself..

daviddroga's picture
20 pencils


Bob.C's picture
1161 pencils

Long copy is wonderful and this is very clever (although trying far too hard in many places),it's creative, and the concept does get the point across
But 60 years ago Powershift would have been sold with a long flowing poem, this is the modern equivalent - to be honest it's probably just as effective
Maybe if it was shorter (not 34 lines) and possibly about cars it would be very convincing, now i'm not sure how many will hang around long enough to get the point

A. Akbari's picture
A. Akbari
334 pencils

Looooooooooooooooooooooooooooooooooooooong Copy!
Nobody take its time to read such copy!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Doesn't matter, it still gives you the message.

rakhal's picture
141 pencils

what is this? no time to read loooooooooooooooong copy!

ace85le's picture
3939 pencils

Sorry no time. Next.


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Kriativity's picture
416 pencils

Come on..who approved this and why?!

atb2005's picture
13561 pencils

Clever or not, it's tediously long..

flurl's picture
97 pencils

Read: "didn't even bother reading the first line but i'm gonna give it a 1/10 based on what i predict it will be"

welsh523's picture
150 pencils

Am I the only one who notices that the punctuation could use a once-over? That messed up the flow for me before I could get a third of the way through this one. That being said, I've see it before. It's not all that clever but, it's not all that bad either.

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