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Flow

Agency: 
Published/Aired: 
May 2011
11867
Description: 

Art Director: Javier Senovilla.
Copywriters: Juan Pedro Moreno, Ina Olvera.

Print advertisment created by Ogilvy, Spain for Ford, within the category: Automotive.

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Pedro Úrbez

Comments (13)

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mtneylon's picture
mtneylon
Activity Score 67

Well isn't that just clever. Jack Johnson uses this same flow technique in many of his songs.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah it's clever indeed, I'm not fully convinced though - but it's nice :)

createwitty's picture
createwitty
Activity Score 204

i was abt to skip this one considering d length of d copy...who has all d time in d world to go thru all dat copy...a visual wud hav been much better...although d copy/flow technique is brilliant in itself..

daviddroga's picture
daviddroga
Activity Score 20

Great!

Bob.C's picture
Bob.C
Activity Score 1159

Long copy is wonderful and this is very clever (although trying far too hard in many places),it's creative, and the concept does get the point across
But 60 years ago Powershift would have been sold with a long flowing poem, this is the modern equivalent - to be honest it's probably just as effective
Maybe if it was shorter (not 34 lines) and possibly about cars it would be very convincing, now i'm not sure how many will hang around long enough to get the point

A. Akbari's picture
A. Akbari
Activity Score 334

Looooooooooooooooooooooooooooooooooooooong Copy!
Nobody take its time to read such copy!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Doesn't matter, it still gives you the message.

rakhal's picture
rakhal
Activity Score 141

what is this? no time to read loooooooooooooooong copy!

ace85le's picture
ace85le
Activity Score 3935

Sorry no time. Next.

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Kriativity's picture
Kriativity
Activity Score 414

Come on..who approved this and why?!

atb2005's picture
atb2005
Activity Score 13557

Clever or not, it's tediously long..

flurl's picture
flurl
Activity Score 97

Read: "didn't even bother reading the first line but i'm gonna give it a 1/10 based on what i predict it will be"

welsh523's picture
welsh523
Activity Score 150

Am I the only one who notices that the punctuation could use a once-over? That messed up the flow for me before I could get a third of the way through this one. That being said, I've see it before. It's not all that clever but, it's not all that bad either.

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