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Fire hydrant

Agency: 
Published/Aired: 
August 2007
Description: 

Print advertisment created by JWT, Australia for Ford, within the category: Automotive.

You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation

Comments (13)

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Highest Rated

jumpp21's picture
jumpp21
Activity Score 26

jumpp21

what parallel parker backs directly into a hydrant?

john doe's picture
john doe
Activity Score 1571

nice campaign.

sumsum's picture
sumsum
Activity Score 615

oh yeah - i've learned from one of those f***** invisible hydrants but the insurance company didn't believe me!:)

Leeds United's picture
Leeds United
Activity Score 96

Simple. Nice. Powerful.

miko1aj's picture
miko1aj
Activity Score 3086

maybe i don't get it well, but on the picture i see visible yet invisible hydrant. It really confusing, because in that case as a viewer i don't know if i'm suppose to see it or not.

sumsum's picture
sumsum
Activity Score 615

maybe you can consider the objects and the kid camouflaged in the "traffic-jungle"

Hermoso's picture
Hermoso
Activity Score 64

I don't get it. help me to understand it please!

nice art direction anyway.

john doe's picture
john doe
Activity Score 1571

without that built-in reverse camera
things behind your car are not quite visibly.

ChuckNorris's picture
ChuckNorris
Activity Score 834

I love it!

And for the guys that don't understand:

When you back up with your car, you often can't see what's behind. (Such as a Kid, a hydrant, a mailbox, etc)

I think it's pretty straight-forward.

They show the things camouflaged, cause they couldn't just make them invisible, otherwise no one would understand anything.

T-bone's picture
T-bone
Activity Score 48
MoedMoet's picture
MoedMoet
Activity Score 5

Nice campaign? Give me a break. So the SUV has a camera in the back, so what! This must be one of the worst ways of selling a car, ever. I have to admit, it's nicely executed but this is a weak concept.

john doe's picture
john doe
Activity Score 1571

maybe it's just as it is. maybe ford wanted to promote this particular feature. and accepting that - some people might think it's a good concept and a nice campaign.

sold's picture
sold
Activity Score 3305

the concept and visual idea is good, but somehow (for me) the line is not clear enough to make people get the point fast and easy.

here on this web-site, people usually WANT to get the point, so, if ONE here did not get, maybe something is wrong and the real audience will not get...

jumpp21's picture
jumpp21
Activity Score 26

jumpp21

what parallel parker backs directly into a hydrant?

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