Ford: Family

Your Ford now with the new Dual Clutch Gearbox PowerShift
Feel the difference

Advertising Agency: Bassat Ogilvy Madrid, Spain
Creative Director: Pedro Úrbez
Art Director: Javier Senovilla
Copywriter: Juan Pedro Moreno
Photographer: Bank of images
Published: April 2010

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9 comments

Appolonia's picture
Appolonia
298 pencils

thats a bit creepy!!!

Blashyrkh's picture
Blashyrkh
32698 pencils

Yah. Swingers?

dangerdude's picture
dangerdude
58 pencils

horribly photoshopped. doesn't make much sense. hmm. (i mean, the clutch is the left foot's job, what's with two right ones?)

fabiomarquesf's picture
fabiomarquesf
74 pencils

If you don't have the clutch you'll only use the right foot.

GX's picture
GX
146 pencils

freek

Gearbox's picture
Gearbox
120 pencils

Talk about your rubber-stamp campaign. It's not only the idea, it's the photoshop technique as well. I'm really not seeing how the execution generates interest in the product. The connection is tenuous at best, and it doesn't really look like a benefit. Plus, there are about a hundred other ads that could be summed up with "Extensive use of this product will cause your body to change in unexpected ways." Video games, giant thumbs. Scuba gear, gills on neck. Underwater camera, webbed fingers. And so on and so on and so on.

capywriter's picture
capywriter
5511 pencils

so we have a print with a woman, a man and one with both man and woman... so that makes a campaign :s

Boris's picture
Boris
98 pencils

This idea would work better for a dance academy.

KubaLibre's picture
KubaLibre
77 pencils

Done before, but it would be great for running in small circles

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