Ford Explorer: Rear view

New (edge-lobo-explorer) with rear view camera.

Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriters: Leonardo Varela, Jorge Ortega
Art Directors: Abraham Navarrete, Leonardo Varela
Producers: Silvia Gómez, Dolores Muro de Nadal
Photographer: Garrigosa Studio
CGI: Garrigosa Studio
Account Manager: Ademir Marquez
Published: April 2011

18 comments

CrackerJackWorks's picture
CrackerJackWorks
13874 pencils

I'm diggin' these

YJ's picture
YJ
372 pencils

Me too. These are a pretty cool take on the rear end camera.

luispiter's picture
luispiter
2756 pencils

bonita realización de un gran concepto

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

Pretty striking visual, that kinda doesn't need copy IMHO
Great work. 7 1/2 pts from me :)

bakamono's picture
bakamono
1004 pencils

What I see is a sandwich and this kid gona be in the middle.

because therefore it is

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

lol

Lazarus's picture
Lazarus
1538 pencils

Odd. But works.

feibike's picture
feibike
6 pencils

nice work

tarekanwer's picture
tarekanwer
70 pencils

coooooooooool !!!

D_Mac's picture
D_Mac
6 pencils

Bakamono whats your occupation? The kid is not in the middle, the front of the car is a visual representation of the rear view camera. When you drive the ford explorer, the wont be any blind spots.

pez's picture
pez
1800 pencils

Amazing art work, execution and idea.

miko1aj's picture
miko1aj
3098 pencils

friggin' good campaign. The sign that Cannes contest is near.

kleenex's picture
kleenex
32989 pencils

I love it.

la pasiva's picture
la pasiva
14 pencils

muy buena!!

Glut's picture
Glut
3947 pencils

very well done, the idea not so much.

mikey mugambi's picture
mikey mugambi
69 pencils

Great campaign

AD-rian's picture
AD-rian
261 pencils

Sweeeeet. Looks fresh, the idea is not -that- new but the execution sure is. Nice.

simonreviews's picture
simonreviews
210 pencils

Repeating the same exhecution 3 times shouldn't get an award

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