Ford Explorer: Rear view
New (edge-lobo-explorer) with rear view camera.
Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriters: Leonardo Varela, Jorge Ortega
Art Directors: Abraham Navarrete, Leonardo Varela
Producers: Silvia Gómez, Dolores Muro de Nadal
Photographer: Garrigosa Studio
CGI: Garrigosa Studio
Account Manager: Ademir Marquez
Published: April 2011


16 Comments
I'm diggin' these
Me too. These are a pretty cool take on the rear end camera.
bonita realización de un gran concepto
www.barcreativo.com
Pretty striking visual, that kinda doesn't need copy IMHO
Great work. 7 1/2 pts from me :)
What I see is a sandwich and this kid gona be in the middle.
because therefore it is
lol
Odd. But works.
nice work
coooooooooool !!!
Bakamono whats your occupation? The kid is not in the middle, the front of the car is a visual representation of the rear view camera. When you drive the ford explorer, the wont be any blind spots.
Amazing art work, execution and idea.
friggin' good campaign. The sign that Cannes contest is near.
http://www.mixcloud.com/miko1aj/
I love it.
muy buena!!
very well done, the idea not so much.
Great campaign