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Ford Explorer: Rear view

Ford Explorer: Rear view
Your rating: None Average: 7 (66 votes)

New (edge-lobo-explorer) with rear view camera.

Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriters: Leonardo Varela, Jorge Ortega
Art Directors: Abraham Navarrete, Leonardo Varela
Producers: Silvia Gómez, Dolores Muro de Nadal
Photographer: Garrigosa Studio
CGI: Garrigosa Studio
Account Manager: Ademir Marquez
Published: April 2011

16 Comments

CrackerJackWorks's picture 6246 pencils

I'm diggin' these

YJ's picture 369 pencils
7

Me too. These are a pretty cool take on the rear end camera.

barcreativo.com's picture 2752 pencils

bonita realización de un gran concepto

Dingleberry Jack's picture 252 pencils
7

Pretty striking visual, that kinda doesn't need copy IMHO
Great work. 7 1/2 pts from me :)

bakamono's picture 855 pencils

What I see is a sandwich and this kid gona be in the middle.

because therefore it is

Dingleberry Jack's picture 252 pencils

lol

Lazarus's picture 1304 pencils

Odd. But works.

feibike's picture 6 pencils
7

nice work

tarekanwer's picture 72 pencils

coooooooooool !!!

D_Mac's picture 6 pencils

Bakamono whats your occupation? The kid is not in the middle, the front of the car is a visual representation of the rear view camera. When you drive the ford explorer, the wont be any blind spots.

pez's picture 1664 pencils
9

Amazing art work, execution and idea.

miko1aj's picture 2712 pencils

friggin' good campaign. The sign that Cannes contest is near.

kleenex's picture 8394 pencils

I love it.

la pasiva's picture 14 pencils
8

muy buena!!

Glut's picture 4076 pencils
5

very well done, the idea not so much.

mikey mugambi's picture 71 pencils

Great campaign

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