Ford Expedition: Tortoise

Ford Expedition with rearview camera.

Advertising Agency: JWT Mexico
Creative Directors: Manuel Techera
Art Directors: Manuel Techera
Copywriters: Ignacio Zuccarino
Photographer: Yann Le Pape
Production house: Breathe
Producer: Lourdes Milano
Account Director: Ademir Márquez
Agency producers: Gilberto Amezquita, Mayra Brito
Client responsible: Juan Antonio Garcia
Published: March 2008

8 comments

robottttrockkkk's picture
robottttrockkkk
814 pencils

jaja, me gusta la grafica.

[ http://eltubedeyou.blogspot.com ]

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I'm starting to understand some of the Spanish comments on here. This is great!! ; )

I like the ads, too.

mrtalented's picture
mrtalented
2173 pencils

same idea 3 times

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

If they used different "ideas" in a single campaign, it wouldn't be consistent, would it? It COULD still be effective, but wouldn't be consistent. (Example: GEICO ad campaign)

m í t i c o's picture
m í t i c o
676 pencils

Bastante buena la ejecución.

Viva Honduras !!!

http://artektracho.blogspot.com

simone's picture
simone
187 pencils

I like the idea but i've never heard of someone running over a turtle. Weakest piece.

JFDreamer's picture
JFDreamer
176 pencils

ta bueno. simple

biabitch's picture
biabitch
298 pencils

i like the campaign in general. this turtle one is weird though.

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