Ford Expedition: Kitten

Ford Expedition with rearview camera.

Advertising Agency: JWT Mexico
Creative Directors: Manuel Techera
Art Directors: Manuel Techera
Copywriters: Ignacio Zuccarino
Photographer: Yann Le Pape
Production house: Breathe
Producer: Lourdes Milano
Account Director: Ademir Márquez
Agency producers: Gilberto Amezquita, Mayra Brito
Client responsible: Juan Antonio Garcia
Published: March 2008

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6 comments

mrtalented's picture
mrtalented
2175 pencils

rearview camera for miniature car?

liveinaday's picture
liveinaday
61 pencils

I think they mean, we alway miss small things when we drive backward so this'll help.

jazarah's picture
jazarah
1262 pencils

ah ok, good review liveinaday

capywriter's picture
capywriter
5511 pencils

"No matter how small... you just can't miss it..."

kgeiger's picture
kgeiger
7092 pencils

This is a nice idea, but the problem that many people have already mentioned [it could easily be interpreted as an advert for a small car and not a car with a rear-view camera] detracts from its effectiveness... Sad but true.

Zeus's picture
Zeus
912 pencils

i like it!!!

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