Ford Endeavour: 4X4 snow
Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Joono Simon
Art Directors: Dippak Khanna, Charles Kollanoor
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28 Comments
What's the idea? Just showing us that it's a 4x4?
So you just write it in the landscape?
Can't you think a bit further?
Did it drive through the iceberg?
Bleah,,
Look closely at the mound of ice/snow - you'll see the number 4, then the symbol for "by", x, then another 4.
Yes. And?...
you dont even need to look closely, it's there in your face.
Word2BigBird
Nice art direction.
I'm not sure about the concept. But still very appealing for me.
No idea.
It's basically saying that "it's a 4xxxxxxxxxxxxxxxxx...4" as in it can handle anything thrown at it. It's smart, a little subtle for consumers I think, but I bet we see it in archive next month...
--
brandon
www.brandonknowlden.com
Subtle? It's so obvious? Besides being really stupid. A nice arte doesn't make up for a non existing idea. If the Archive publish this one, I'm ending my suscription.
fede
There's nothing smart about this ad at all. It's simply saying it's a 4x4 in a most obscure way imaginable. And I don't mean to harp on it, but there's a BIG difference between a "statement" and a "concept".
I wish you all could've joined our discussion on the Jeep "Discover Planet Desert" ad. Some people seem to be having such a difficult time understanding what an ad concept is.
I suppose when schools are busy putting an emphasis on teaching the latest Photoshop effects over how to concept, it makes sense all that everybody ever wants to discuss is how "cool" and "amazing" the art looks on the page.
And that's VERY disturbing.
cool one, Jet.
Realy beautiful. Nice image.
But what´s the idea?
hehehe...
~ old habits die hard, older ones never do ~
Realy beautiful. Nice image.
But what´s the idea?
Marcelo Andrade - Art director (Brazil)
http:\\www.marceloandrade.carbonmade.com
Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/
I think the idea is to buy more 4x4's so we promote global warming even further. Poor polar bears.
same as what he said... beautiful but...
tiene algo...., pero creo que con dos avisos era sufciente, cuando se dice lo mismo mas de dos veces se ve aburrida.
i´ts nicem but...., i think, with two ads is enough, when you said the same thing 4 time, becomes bored
Those ads can only run 4 by 4...
Please include a dance scene and this ad will be great. :)
Pretty picture but could also be an ad for the greenies.
== Bring back fags, lard and the biff.
Agreed. If it says anything it says "look how 4WDs impact pristine environments"
Is that the road olny a 4x4's car would chose?
looks like they have dirtied a pristine environment
~~be cool eh!~~
~~this paranoid survived!~~
SUXS BIG TIME!
www.michaelwongcc.com
terrible
i like nothing about this ad!
Its a lazy atempt at making something look nice with no idea in site
next please....