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brainzed's picture
652 pencils

What's the idea? Just showing us that it's a 4x4?
So you just write it in the landscape?
Can't you think a bit further?

Thisoe's picture

Did it drive through the iceberg?

Ataru's picture


CISBlues's picture
10 pencils

Look closely at the mound of ice/snow - you'll see the number 4, then the symbol for "by", x, then another 4.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Yes. And?...

Bigbird's picture
112 pencils

you dont even need to look closely, it's there in your face.

Mtl Dave's picture
Mtl Dave
274 pencils

Nice art direction.

Mtl Dave's picture
Mtl Dave
274 pencils

I'm not sure about the concept. But still very appealing for me.

adcook's picture
156 pencils

No idea.

bknowlden's picture
3647 pencils

It's basically saying that "it's a 4xxxxxxxxxxxxxxxxx...4" as in it can handle anything thrown at it. It's smart, a little subtle for consumers I think, but I bet we see it in archive next month...

pverde2000's picture
53 pencils

Subtle? It's so obvious? Besides being really stupid. A nice arte doesn't make up for a non existing idea. If the Archive publish this one, I'm ending my suscription.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

There's nothing smart about this ad at all. It's simply saying it's a 4x4 in a most obscure way imaginable. And I don't mean to harp on it, but there's a BIG difference between a "statement" and a "concept".
I wish you all could've joined our discussion on the Jeep "Discover Planet Desert" ad. Some people seem to be having such a difficult time understanding what an ad concept is.
I suppose when schools are busy putting an emphasis on teaching the latest Photoshop effects over how to concept, it makes sense all that everybody ever wants to discuss is how "cool" and "amazing" the art looks on the page.
And that's VERY disturbing.

shaft_drive's picture
273 pencils

cool one, Jet.

Marcelo Andrade's picture
Marcelo Andrade

Realy beautiful. Nice image.
But what´s the idea?

chintan ruparel's picture
chintan ruparel
1516 pencils


~ old habits die hard, older ones never do ~

marcelo_andrade's picture
119 pencils

Realy beautiful. Nice image.
But what´s the idea?

Marcelo Andrade - Art director (Brazil)

Marcelo Andrade - Art director (Brazil)

Ed Mintone's picture
Ed Mintone
585 pencils

I think the idea is to buy more 4x4's so we promote global warming even further. Poor polar bears.

ansaihi's picture

same as what he said... beautiful but...

kaceres's picture
235 pencils

tiene algo...., pero creo que con dos avisos era sufciente, cuando se dice lo mismo mas de dos veces se ve aburrida.

i´ts nicem but...., i think, with two ads is enough, when you said the same thing 4 time, becomes bored


Brainsugar's picture
1586 pencils

Those ads can only run 4 by 4...

Alex4444's picture
67 pencils

Please include a dance scene and this ad will be great. :)

Maxwedge's picture
558 pencils

Pretty picture but could also be an ad for the greenies.

hdizzle's picture
50 pencils

Agreed. If it says anything it says "look how 4WDs impact pristine environments"

woody's picture

Is that the road olny a 4x4's car would chose?

tantrik_indian's picture
953 pencils

looks like they have dirtied a pristine environment
~~be cool eh!~~

~~this paranoid survived!~~

puppiepoppy's picture
1636 pencils


tjb1970's picture
488 pencils


the Mutt's picture
the Mutt

i like nothing about this ad!
Its a lazy atempt at making something look nice with no idea in site

next please....

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