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28 comments

brainzed's picture
brainzed
652 pencils

What's the idea? Just showing us that it's a 4x4?
So you just write it in the landscape?
Can't you think a bit further?

Thisoe's picture
Thisoe

Did it drive through the iceberg?

Ataru's picture
Ataru

Bleah,,

CISBlues's picture
CISBlues
10 pencils

Look closely at the mound of ice/snow - you'll see the number 4, then the symbol for "by", x, then another 4.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Yes. And?...

Bigbird's picture
Bigbird
112 pencils

you dont even need to look closely, it's there in your face.

Mtl Dave's picture
Mtl Dave
274 pencils

Nice art direction.

Mtl Dave's picture
Mtl Dave
274 pencils

I'm not sure about the concept. But still very appealing for me.

adcook's picture
adcook
156 pencils

No idea.

bknowlden's picture
bknowlden
3647 pencils

It's basically saying that "it's a 4xxxxxxxxxxxxxxxxx...4" as in it can handle anything thrown at it. It's smart, a little subtle for consumers I think, but I bet we see it in archive next month...

pverde2000's picture
pverde2000
53 pencils

Subtle? It's so obvious? Besides being really stupid. A nice arte doesn't make up for a non existing idea. If the Archive publish this one, I'm ending my suscription.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

There's nothing smart about this ad at all. It's simply saying it's a 4x4 in a most obscure way imaginable. And I don't mean to harp on it, but there's a BIG difference between a "statement" and a "concept".
I wish you all could've joined our discussion on the Jeep "Discover Planet Desert" ad. Some people seem to be having such a difficult time understanding what an ad concept is.
I suppose when schools are busy putting an emphasis on teaching the latest Photoshop effects over how to concept, it makes sense all that everybody ever wants to discuss is how "cool" and "amazing" the art looks on the page.
And that's VERY disturbing.

shaft_drive's picture
shaft_drive
273 pencils

cool one, Jet.

Marcelo Andrade's picture
Marcelo Andrade

Realy beautiful. Nice image.
But what´s the idea?

chintan ruparel's picture
chintan ruparel
1516 pencils

hehehe...

~ old habits die hard, older ones never do ~

marcelo_andrade's picture
marcelo_andrade
119 pencils

Realy beautiful. Nice image.
But what´s the idea?

Marcelo Andrade - Art director (Brazil)
http:\\www.marceloandrade.carbonmade.com

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

Ed Mintone's picture
Ed Mintone
585 pencils

I think the idea is to buy more 4x4's so we promote global warming even further. Poor polar bears.

ansaihi's picture
ansaihi

same as what he said... beautiful but...

kaceres's picture
kaceres
235 pencils

tiene algo...., pero creo que con dos avisos era sufciente, cuando se dice lo mismo mas de dos veces se ve aburrida.

i´ts nicem but...., i think, with two ads is enough, when you said the same thing 4 time, becomes bored

@Hazan_Ko

Brainsugar's picture
Brainsugar
1586 pencils

Those ads can only run 4 by 4...

Alex4444's picture
Alex4444
67 pencils

Please include a dance scene and this ad will be great. :)

Maxwedge's picture
Maxwedge
558 pencils

Pretty picture but could also be an ad for the greenies.

hdizzle's picture
hdizzle
50 pencils

Agreed. If it says anything it says "look how 4WDs impact pristine environments"

woody's picture
woody

Is that the road olny a 4x4's car would chose?

tantrik_indian's picture
tantrik_indian
953 pencils

looks like they have dirtied a pristine environment
~~be cool eh!~~

~~this paranoid survived!~~

puppiepoppy's picture
puppiepoppy
1636 pencils

SUXS BIG TIME!

tjb1970's picture
tjb1970
488 pencils

terrible

the Mutt's picture
the Mutt

i like nothing about this ad!
Its a lazy atempt at making something look nice with no idea in site

next please....

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