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15 comments

Algareto's picture
Algareto
216 pencils

Good art direction in this one.

puppiepoppy's picture
puppiepoppy
1636 pencils

Excuse me!!! Good art Direction is different from good retouching. The art direction suppose to help elevate the idea but there's no idea here...and the retouching is so so, looking superbly unnatural.

Algareto's picture
Algareto
216 pencils

The art direction DOES helps to elevate the idea here....but when the idea or concept is not strong enough, then thats another problem. A good ad should have both, good art direction and good concept. In this case the concept is weak but the art direction is excellent. Thats my opinion.

adsguru's picture
adsguru
8 pencils

awesome simplicity
ford 4x4 = the terrain made of 4 xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 4
should make it to the archive
arguably the best of the 4 executions
congratulations

bknowlden's picture
bknowlden
3647 pencils

My favorite of the series.

vimal's picture
vimal
8 pencils

it is very nice. good art

pverde2000's picture
pverde2000
53 pencils

No concept. No idea. Oh, yes, nice art. But who cares???

strongbone's picture
strongbone
107 pencils

so... where the idea????????

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Jeep's "Discover Planet ______" campaign all over again.
Absolutely NOTHING to grab on to conceptually.
Sad.

ManchuChanchu's picture
ManchuChanchu
701 pencils

excellent images. good pice of design but ad dont think so

ManchuChanchu's picture
ManchuChanchu
701 pencils

excellent images. good piece of design but ad dont think so

dew drops's picture
dew drops
90 pencils

few days before i saw jeeps "discover panet rock ice & another one....." seems inspired

shien's picture
shien

好执行但是不明白你的创意点

Wordnerd's picture
Wordnerd
6662 pencils

that's a weak idea made look good with many many hours of (real good) art direction and lots of money. but it's still a weak idea :P

Jörgenström's picture
Jörgenström

Is it like the planet is gonna look like that after a while driving those gaz guzzlers? :D

4 X faster global warming?

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