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Ford Edge: Rear view

Ford Edge: Rear view
Your rating: None Average: 7.1 (58 votes)

New edge with rear view camera.

Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriters: Leonardo Varela, Jorge Ortega
Art Directors: Abraham Navarrete, Leonardo Varela
Producers: Silvia Gómez, Dolores Muro de Nadal
Photographer: Garrigosa Studio
CGI: Garrigosa Studio
Account Manager: Ademir Marquez
Published: April 2011

16 Comments

ValenG's picture 58 pencils
ValenG | Wed, 2011-05-04 08:39

loov it

Zulu-1's picture 132 pencils
Zulu-1 | Wed, 2011-05-04 09:44

First thought... I think they should have done cooler sh*t - *Believe Dat*

CABAZORRO's picture 304 pencils
CABAZORRO | Wed, 2011-05-04 09:59

The dog is so BIG!!!

bakamono's picture 855 pencils
bakamono | Wed, 2011-05-04 13:32

And with that view angle you still can't see the dog...shitty ad

because therefore it is

AKesseli's picture 214 pencils
AKesseli | Wed, 2011-05-04 14:43

Good point. The new Edge kills smaller dogs. Everything smaller than a grandmother or an 8 year old too. Why don't they just give them big truck side mirrors? Save the cameras for Apple.

D_Mac's picture 6 pencils
D_Mac | Thu, 2011-05-05 03:58

Bakamono and Akesseli clearly u r using only your eyes and not your brains. I think this ad is brilliant, they used a common scenario to sell the reliability of this car. They are not saying this is what will happen but rather what can be avoided when you own a ford with a rear view camera.

bakamono's picture 855 pencils
bakamono | Thu, 2011-05-05 08:44

They sure did, use the effect. There is no brain behind this ad.

because therefore it is

createwitty's picture 206 pencils
createwitty | Thu, 2011-05-05 16:31

@bakamono and @akesseli: u cant assume if u can see the dog from here until u sit in the vehicle nd test it...the purpose of the ad is to communicate a message which it does effectively...although it isnt a brilliant ad it passes d message clearly...

la pasiva's picture 14 pencils
la pasiva | Thu, 2011-05-05 19:38
7

esta buena

ambareesha's picture 261 pencils
ambareesha | Fri, 2011-05-06 00:29
7

uber. clever.

- @mbi

sang's picture 55 pencils
sang | Fri, 2011-05-06 04:39

Love this campaign.

black or white

sang's picture 55 pencils
sang | Fri, 2011-05-06 04:39

Love this campaign.

black or white

jessparker's picture 78 pencils
jessparker | Sat, 2011-05-07 11:01

so 80's. Stop the photoshop's soldiers, please!!!

arke1's picture 241 pencils
arke1 | Wed, 2011-05-11 19:43

Well what other ways would you fulfill the brief?

http://www.arke1.com.au

ancianelo's picture 8 pencils
ancianelo | Tue, 2011-05-17 02:04

¿Es una campaña especulativa? porque no la he visto publicada en ningun lado.
Is this an agency version or a rejected work? cause i haven't seen it published.

adsoff's picture 11 pencils
adsoff | Tue, 2011-05-17 12:43

weird bur works well !

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