Ford: Don't text while driving

Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Saurabh Dawar, Amitav Misra
Copywriter: Smriti Shadra
Art Director / Illustrator: Chandni Jain

19 comments

feysal's picture
feysal
2548 pencils

i like the idea and lay out.

groovy baby!

Black Hour's picture
Black Hour
368 pencils

Not easy to see the link when you are in a rush.
Don't like it, weird for Ford.

mashi_04's picture
mashi_04
80 pencils

are these icons usual for each time text msg OO_OO

Ad Analyst's picture
Ad Analyst
459 pencils

Message for "PUBLIC ISSUE" should always be simpler out of complexity in visuals.

Ad Analyst, (Advertising Journals) INDIA

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

nice

Love creating ads..

morse's picture
morse
16530 pencils

I quite like it. Nice visual.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

adityakesarkar's picture
adityakesarkar
111 pencils

Likes

andylefty's picture
andylefty
4539 pencils

Don't get it. I see objects and people and a line about not texting.

How are the two related?

bakamono's picture
bakamono
1004 pencils

Whats not to get - each button represents a potential victim or crash. Most of which you should learn in your driving school because they are street signs - yes there are over 100 different street signs which you will never ever see on the road.

Duhhhh!

because therefore it is

andylefty's picture
andylefty
4539 pencils

I guess I'm comparing it to this. http://adsoftheworld.com/media/print/nissan_celltruck

Where the visual and line go hand in hand. As I said, these are just objects on buttons and a line about not texting.

kleenex's picture
kleenex
34155 pencils

interesting concept.

vaebhav8's picture
vaebhav8
16 pencils

I pretty like the concept. orthodox and quite straight forward.

shakes's picture
shakes
18 pencils

Great idea. Simple and nice. 10/10 on art-direction.

ananta's picture
ananta
43 pencils

ok

monte kelos's picture
monte kelos
205 pencils

like it.

lezy's picture
lezy
377 pencils

a different insight on drink and drive ... liked it : )

manzoordesign's picture
manzoordesign
147 pencils

great concept!

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

observant vicky's picture
observant vicky
194 pencils

like the idea...

prasadrishi's picture
prasadrishi
115 pencils

nice...!

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