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Don't be the minivan guy, 3

Published/Aired: 
August 2012
Description: 

If you need a big car, get the cool, sporty Ford S-Max – don’t fall into the trap of becoming the ‘minivan guy’.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely

Comments (12)

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Highest Rated

damd's picture
damd
Activity Score 159

Nice work, old insight

sync's picture
sync
Activity Score 107

Hilarious!

feysal's picture
feysal
Activity Score 2561

wow! i like this classic

groovy baby!

Saikia's picture
Saikia
Activity Score 51

absolutely brilliant, I loved it...

oren8234's picture
oren8234
Activity Score 40

Brave, very brave
I love them all

Rt's picture
Rt
Activity Score 54

Smart. right on the money. keep it up!

brookjohnston's picture
brookjohnston
Activity Score 296

Wait, you guys are joking right?

Because...it's a mini van. And calling it "sporty" only amplifies the lameness. That's like buying "sporty" dentures.

dean viii's picture
dean viii
Activity Score 1686

It's all relative. please. they're not expecting hip cool people like yourself to get one.

Spanky's picture
Spanky
Activity Score 4899

Something tells me the first five comments were all from the "creative" team.

vote4pedro's picture
vote4pedro
Activity Score 4601

Bad strategy. Bad execution. Other than that, it's great.

TrêsMídias's picture
TrêsMídias
Activity Score 1468

Awful!!!

Tom Megginson's picture
Tom Megginson
Activity Score 548

One concept, three redundant executions. Why do agencies keep wasting time and client money like this?

(Rhetorical question — the answer is extra billing and "campaign" award entry categories)

damd's picture
damd
Activity Score 159

Nice work, old insight

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