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Do knot forget

Agency: 
Published/Aired: 
January 2010
Description: 

Do knot forget: Bluetooth® comes with every new Ford model.

Advertising Agency: Ogilvy Brand Center, Düsseldorf, Germany
Creative Director: Bernd Grellmann
Art Director: Lars Ecker
Copywriter: Miriam Ravagni
Photographer: Lars Ecker
Client Service Director: Sven A. Crone

Comments (47)

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Highest Rated

thetaoengine's picture
thetaoengine
Activity Score 6

Let me explain why I disagree. While bad puns make us creatives cringe with the sanguine taste of a being done a million times... They ABSOLUTELY connect with the general market. It creates a mental anchor-point and a connection the average person can latch onto to imbed your clients' brand into the conscious mind. Advertising lest we forget is, in the end, RESULTS driven. I spend all day with creative egos dying to make the coolest most original "addy-worthy" piece only to find it zing right over the heads of their intended markets. Sometimes what the masses respond to and what makes the "holy council" ooooh and aahhh at the award banquets is seldom the same. I know PLENTY of agencies that have lost brand momentum even after winning spreads of awards not long before. just something to noodle over.

Creativity requires the courage to let go of certainties.

grog's picture
grog
Activity Score 16

Impressive

Jack of all trades, master of none, though oftime better than master of one.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hehe smart ;p bravo

ylonmc's picture
ylonmc
Activity Score 59

oh man this is genius!
10*

Constantin.01's picture
Constantin.01
Activity Score 66

not really.

billjob's picture
billjob
Activity Score 35

Great idea.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

10/10, funny, great, engaging (you may watch this for long minutes..) - congrats! :)

<---------------SexInAds------------------>

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artmanintoronto's picture
artmanintoronto
Activity Score 9

Since when are bad puns good advertising? Or is it suddenly the 1980s again?

sloppy4's picture
sloppy4
Activity Score 1494

i don't get it. what's ford have to do with knots?

Marlus Lau's picture
Marlus Lau
Activity Score 1808

It's not about Ford, but the bluetooth.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Great!!!

Awesome ad! Not new, that's right, but still good.

badvertising's picture
badvertising
Activity Score 66

agree with artmanintoronto puns are just not a good idea. This is a little cringe worthy.

thetaoengine's picture
thetaoengine
Activity Score 6

Let me explain why I disagree. While bad puns make us creatives cringe with the sanguine taste of a being done a million times... They ABSOLUTELY connect with the general market. It creates a mental anchor-point and a connection the average person can latch onto to imbed your clients' brand into the conscious mind. Advertising lest we forget is, in the end, RESULTS driven. I spend all day with creative egos dying to make the coolest most original "addy-worthy" piece only to find it zing right over the heads of their intended markets. Sometimes what the masses respond to and what makes the "holy council" ooooh and aahhh at the award banquets is seldom the same. I know PLENTY of agencies that have lost brand momentum even after winning spreads of awards not long before. just something to noodle over.

Creativity requires the courage to let go of certainties.

CurryJ's picture
CurryJ
Activity Score 955

To give such a smart idea the benefit of doubt...perhaps the 'do knot forget' bit was the client's contribution?

================================================
I think; therefore I am

quokkies's picture
quokkies
Activity Score 253

Its smart, impressive

chris myles's picture
chris myles
Activity Score 429

totally awesome.

paketa's picture
paketa
Activity Score 618

Love how they display knots and make you think of in negatively
Yep, its genius

funky_frogii's picture
funky_frogii
Activity Score 2536

wonderful......ha ha ha

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

djinnn's picture
djinnn
Activity Score 39

I applaud to the idea and art direction, but the pun (the lowest form of humor) denominates it for me. I mean, the ad is so great that it hurts to see such a violator.

Tarji's picture
Tarji
Activity Score 3
kgeiger's picture
kgeiger
Activity Score 7287

I'm not quite decided on which is more embarrassing; the horrible pun in the copy or the fact that the advert's already been done...

Abhilasha Thackur's picture
Abhilasha Thackur
Activity Score 30

but which one of panasonic???

Abhilasha Thackur

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Done

HV's picture
HV
Activity Score 212

Fantastic!

(but would have loved it more if it was apple launching a proper bluetooth headset...)

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Would have been better if it focused more on the outdoor and 4x4 truck range...

Kind of makes more sense...

flavourfish's picture
flavourfish
Activity Score 125

Nice

Nicolae Chiris's picture
Nicolae Chiris
Activity Score 18

Well done. :)

brandfx's picture
brandfx
Activity Score 14

Bluetooth is about wireless... so I don't get the wires or the knots. Somebody fill me in.

agwbl's picture
agwbl
Activity Score 304

I would have given this more stars if it weren't for the horrible pun in the copy.

headoffice Communication's picture
headoffice Comm...
Activity Score 196

innovation discovered

Hibon's picture
Hibon
Activity Score 3736

This is not done, this is well done. Great work for a car brand.

Simple ideas are the best !

mosho's picture
mosho
Activity Score 298

very nice idea and it is understandable which is in my opinion gonna reach alot of peaple :)
great job

Mohamed El Mahdy
www.sketchescs.com

cinnamatron's picture
cinnamatron
Activity Score 7

Truly solid execution. Simple. Smart. Direct. And it's for Ford, so you get like a million props. If only Ford domestic was doing print worthy of comment.

cinnamatron's picture
cinnamatron
Activity Score 7

Truly solid execution. Simple. Smart. Direct. And it's for Ford, so you get like a million props. If only Ford domestic was doing print worthy of comment.

Bryan
http://crackade.blogspot.com

Constantin.01's picture
Constantin.01
Activity Score 66

wow a gold idea. done better before. boooring

nicewithfish's picture
nicewithfish
Activity Score 3

The granny knot and the square knot are the same, and it's actually a reef knot.
Good idea, get the point... Awful pun (sounds like Fords contribution).

harv's picture
harv
Activity Score 2

The granny knot and the square knot are the same, and it's actually a reef knot.

Actually, no, they're not. Look at the standing part and the working end on each side - in the reef (or square) knot they emerge parallel and together; in the granny they are separated by the loop from the other part. That is the vital difference.

But...

The so-called sheet bend (single) IS actually a reef knot with a misplaced working end - it should tuck only under its own standing part as in the multiple sheet bend below, which is finished correctly.

And the so-called square knot or reef is actually a thief knot, since the working ends emerge on opposite sides: the trans- rather than cis- isomer of the same knot structure, for the chemists among you!

AND the surgeon's knot is inverted - the double overhand should be tied first; the single locking it in place. As shown, it will slip, even used as a binding knot.

Same goes for the tiller's hitch (surely just a slipped sheet bend?) - imagine pulling on the standing parts: you'll slip the bight and spill the whole darn thing! Should have the jack end of the wire leading to the loop.

Also, any knot tyer should know in any case that a reef is NEVER used as a bend as shown (to tie two ends unsupported), but only as a binding knot (around a package), and to tie it in two dissimilar materials (or as shown with this thief knot, granny and surgeon's knot) is just plain wrong.

Harv

"A knot is never "nearly right"; it is either exactly right or hopelessly wrong, one or the other; there is nothing in between."

The Ashley Book of Knots, p.18

paumarques's picture
paumarques
Activity Score 1312

bona execució, però aquesta idea no és nova.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

sahilosophy's picture
sahilosophy
Activity Score 75

I liked it, for the tangles one encounters while driving car. But after seeing the Panasonic ad, i'm speechless! Exact replica!

Najem's picture
Najem
Activity Score 18

Awsome!!! but somehow shows ''mac'' as the complicated

Leo Paul James's picture
Leo Paul James
Activity Score 22

the art direction isn't up to the mark...that white patch...doesn't look nice.....and the execution could have been better....but a really really good idea.!!

djil_achour's picture
djil_achour
Activity Score 5

Great !

tchifi's picture
tchifi
Activity Score 164

Wonderful insight ;-) I like it a lot

raavigeorgian's picture
raavigeorgian
Activity Score 2444

sarcasm at its best...

Guest's picture
Guest

Does it man without ford we will struggle with untying earphone cables?

partho.sarkar's picture
partho.sarkar
Activity Score 78

awesome...wht more to say.... ;-)

Girlfireice's picture
Girlfireice
Activity Score 254

Clever!

murrey87's picture
murrey87
Activity Score 34

Absolutely genius.

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