Do knot forget

January 2010
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Do knot forget: Bluetooth® comes with every new Ford model.

Advertising Agency: Ogilvy Brand Center, Düsseldorf, Germany
Creative Director: Bernd Grellmann
Art Director: Lars Ecker
Copywriter: Miriam Ravagni
Photographer: Lars Ecker
Client Service Director: Sven A. Crone

Comments (47)

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thetaoengine's picture
6 Activity Scores

Let me explain why I disagree. While bad puns make us creatives cringe with the sanguine taste of a being done a million times... They ABSOLUTELY connect with the general market. It creates a mental anchor-point and a connection the average person can latch onto to imbed your clients' brand into the conscious mind. Advertising lest we forget is, in the end, RESULTS driven. I spend all day with creative egos dying to make the coolest most original "addy-worthy" piece only to find it zing right over the heads of their intended markets. Sometimes what the masses respond to and what makes the "holy council" ooooh and aahhh at the award banquets is seldom the same. I know PLENTY of agencies that have lost brand momentum even after winning spreads of awards not long before. just something to noodle over.

Creativity requires the courage to let go of certainties.