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Diner

Agency: 
Published/Aired: 
January 2011
Description: 

Print advertisment created by Zubi, United States for Ford, within the category: Automotive.

0 to 60 in 4.1 seconds
Mustang GT 500

Advertising Agency: Zubi Advertising, Miami, USA
Executive Creative Director: Andres Ordoñez
Creative Director: Ivan Calle
Art Director: Francisco Losada
Copywriter: Jonathan Jauregui
Photographer: Mauricio Candela
Production company: The Blur Office

Comments (19)

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Highest Rated

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Nice idea, badly executed.

morse's picture
morse
Activity Score 17548

Very nice idea. Beautiful photos.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Meh, it's oke for AdsoftheWorld but will potentional customers get it? Or even like it? I doubt it..

ivan's picture
ivan

Many campaigns featured on AotW are too intellectual and self referential for the average Joe, but this specifically isn't that hard to get and it communicates a very simple message. I will try and test it on my friends and family to see. :)

Reality Check's picture
Reality Check
Activity Score 2539

I agree with Ivan. It took me 0.6 seconds to get the idea.

suresh90's picture
suresh90
Activity Score 620

Wow nice concept it took me 40 secs to get the concept :)

Billoughsby's picture
Billoughsby
Activity Score 5142

I submit that, in general, the audience is more sophisticated than we in advertising are willing to admit, and that saying a rejected concept that failed to make it past focus groups was "over their heads" is just one of the mechanisms by which people in advertising protect their egos and feelings.

I like this series, I get it, and I am going to assume 99% of the people who find it in a magazine or newspaper will too. :)

That's it.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Agreed.

CG

whatthefudge's picture
whatthefudge
Activity Score 1266

Great concept. This is the first time I've seen 0-60 used like this, clever and nostalgic like hell. A bit too heavy on the photoshop, though.

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

Lovely ads, for both aoftw and the rest of the world

luispiter's picture
luispiter
Activity Score 2756

wow... like it.. very nice

picopalqlea's picture
picopalqlea
Activity Score 999

well can any of you geniuses can explain the ad? to early and i cant get it.

jujuvergne's picture
jujuvergne
Activity Score 5

Et ce que quelqu'un a compris quelque chose?

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Biensur, j'ai compris tout. Tres bien! Huit etoiles.

ElAndres's picture
ElAndres
Activity Score 50

Already done in Ecuador for a satellite tv service client.

Geimima's picture
Geimima
Activity Score 824

understand it in 0.6 second... i think it only happen on adv people. but for the target audience it will works to. nice and simple. love it.

life is a playground

Sdb's picture
Sdb
Activity Score 1362

Has been done before.. The dark sky was unnecessary. The leaves could have depicted the whole thing..

jackblack's picture
jackblack
Activity Score 2355

No.

BozzaNova's picture
BozzaNova
Activity Score 49

Could someone please explain to me? I don't get it, really.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Nice idea, badly executed.

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