Advertisement

Comments (34)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

love it and hate it

Guest's picture
Guest

Cool!

Guest's picture
Guest

Cool!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Maybe 10 years ago but I think it doesn't really work.

Guest's picture
Guest

where do i start... the crappy art direction or the crappy idea?

Guest's picture
Guest

Result don't change: it smells of sh..

Guest's picture
Guest

awsome!

Guest's picture
Guest

Good Design, Bad Idea. Subaru!,

Guest's picture
Guest

There's some over-the-top exaggerated that works and then there's this.

krautland's picture
krautland
Activity Score 3216

yuck.

whitewhite's picture
whitewhite
Activity Score 251

Dint someone did it really..i puling a Boeing for real and advertsied dat, though it wasnt about grip. But that was more powerful. And dat ws years ago

Guest's picture
Guest

Like the art not the idea

Billoughsby's picture
Billoughsby
Activity Score 5144

Without a headline set in an Emigre typeface from 1990, slapped, too large, right in the obvious space, I think we might respect this a little more. Poorly handled type can wreck a simple, one-joke ad like this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Visual illustrates horsepower, copy reads tires... unresolved tension.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Schtick, yes.
Sell, no.

The Jobless Writer
Will Think for Salary

www10's picture
www10
Activity Score 18

Cool!

Adaddicted's picture
Adaddicted
Activity Score 3435

not so cool

withalltherespects

Guest's picture
Guest

There seems to be a lack of attention to detail as well - if the car is towing something that heavy, the tow-cable wouldn't be hanging even slightly slack.

Jupiter's picture
Jupiter
Activity Score 547

Which one are they trying to sell...the tires, service center or the car? hmmm...confusing.

commenting just to gather more pencils:-)

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

the ad bring me back to the 1980s....

pez's picture
pez
Activity Score 1802

My god, this doesn't deserve to be published... I cannot believe Ford did it...

Guest's picture
Guest

Nice idea and good execution.

Dzsoi's picture
Dzsoi
Activity Score 8087

To do this, you need horsepower AND gripping tires. I don't hate this... I guess they are saying that even with Ford you need gripping tires in the winter to take adventage of Ford's horsepower. Pay a visit at their service center and change your summer tires.

Guest's picture
Guest

It's a bit of fun, it ties right into the current 'kinetic design' brand value, and it's on-message.

@Dzsoi - no, to do this you need TORQUE and gripping tyres. Of course you need power, but torque is more important for hauling heavy loads.

Dzsoi's picture
Dzsoi
Activity Score 8087

Okay, you seems to know it better :) All I was saying you need the CAR's performance and you need the suitable TIRE for this - I was defending the ad.

Guest's picture
Guest

had an orgasm... excellent.

LeeMoh's picture
LeeMoh
Activity Score 424

Good.
Ford can't be better.
I bet most of the negative guys here are looking for jobs.

Guest's picture
Guest

I totally agree.

Guest's picture
Guest

Good good

Guest's picture
Guest

Super una buena publicidad

JCSaiKrishna's picture
JCSaiKrishna
Activity Score 725

The body copy read as talking much about tyres which is not highlighted visually...

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Shingo's picture
Shingo
Activity Score 408

bad photoshop

Guest's picture
Guest

Now that's easy, can't you just explain it further ???? went to your site, not really a retouching expert either ...ever heard of perspective ??? For the record, i have nothing to do with this campaign, i just hate your type of comments.

Guest's picture
Guest

Haha word!

Guest's picture
Guest

love it and hate it

Advertisement

20% Off Sale at iStock until December 9th 2016