Get tough.
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Marco Pizzolu, Chema Bercial
Copywriter: Gonzalo Úrbez
Photographer: Santiago Esteban
Published: April 2008
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23 Comments
Lemme say the most cliched statement. DONE BEFORE. I mean the concept. Isn't the idea of military men taking refuge behind a car done for Polo
Could add a link? Haven't seen it yet.
Cannes Grand Prix:
http://img.asiaec.com/le365/laugh/qwgx/images/pic5kcr4cdp.jpg
not the same at all...
no different at all...
Thx for the link. The idea is exactly the same, the execution slightly different. VW is better, they show the whole car, which is crucial. If you're into automotive business, you know what I mean...
righty right, whitewhite! VW Polo, nothing else. very creative ...NOT!!!
Small but tough. VW Polo.
Like it, even if it's somewhat similar to VW. Actually, VW uses the entire car, so it's not entirely a copy...
What I like the most is the photojournalistic style of a photo here - good call.
AD - "Well, we did some research, this Polo one is kinda funny."
CD - "Hmm. Let's just use part of the car - say the door - shoot it a little different, no one will notice."
CW - "Sushi?"
(AD & CD nod)
i wouldn't do it when there's a very similar Cannes winning Polo ad.
Clever.
Marv. its right, the same as VW cannes. done.
ooooooldschooool!
que estupido =S
[ http://eltubedeyou.blogspot.com ]
I like it.
Es el mismo concepto de una gráfica de volkswagen de hace un tiempo, ocupando al auto como protección antibalas por su dureza :/
además la otra era mejor :/ maaal
Lu*
Lu*
done. not once but thrice before.
By Peugeot, Suzuki and Hilux.
For one, this isn't a reportage style of photography. It's totally stylised, which I don't have problem with. I also don't have a problem with people using the same ideas, but only if you can do them a million times better. In the future, perhaps steer clear of trying to improve on Cannes Grand Prix winners...
There is similarity ...but I think this one is just made in a nicer way. I like the almost journalistic look of photography. Looks far more convincing than the almost stage like appearance of VW.
done
http://www.coloribus.com/paedia/prints/2000/09/17/192120/
done
http://www.coloribus.com/paedia/prints/2000/09/17/192119/
done
http://www.coloribus.com/paedia/prints/2000/09/29/193572/
...and done
http://www.coloribus.com/paedia/prints/2000/09/29/193573/
any questions??
same with polo
To gieltman.
Paste Ad Mirrors logo to your post! That would make a great campaign for this site.