Ford Connect: Police

Get tough.

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Marco Pizzolu, Chema Bercial
Copywriter: Gonzalo Úrbez
Photographer: Santiago Esteban
Published: April 2008

23 comments

whitewhite's picture
whitewhite
253 pencils

Lemme say the most cliched statement. DONE BEFORE. I mean the concept. Isn't the idea of military men taking refuge behind a car done for Polo

matks's picture
matks
475 pencils

Could add a link? Haven't seen it yet.

Marv's picture
Marv
53 pencils
Corbeen's picture
Corbeen
1092 pencils

not the same at all...

xxxx's picture
xxxx
19 pencils

no different at all...

matks's picture
matks
475 pencils

Thx for the link. The idea is exactly the same, the execution slightly different. VW is better, they show the whole car, which is crucial. If you're into automotive business, you know what I mean...

mondo's picture
mondo
142 pencils

righty right, whitewhite! VW Polo, nothing else. very creative ...NOT!!!

Scubadome's picture
Scubadome
62 pencils

Small but tough. VW Polo.

craftsman's picture
craftsman
67 pencils

Like it, even if it's somewhat similar to VW. Actually, VW uses the entire car, so it's not entirely a copy...
What I like the most is the photojournalistic style of a photo here - good call.

consolidated.db's picture
consolidated.db
545 pencils

AD - "Well, we did some research, this Polo one is kinda funny."
CD - "Hmm. Let's just use part of the car - say the door - shoot it a little different, no one will notice."
CW - "Sushi?"
(AD & CD nod)

chinaski's picture
chinaski
951 pencils

i wouldn't do it when there's a very similar Cannes winning Polo ad.

Torenaga's picture
Torenaga
140 pencils

Clever.

Mr. R's picture
Mr. R
80 pencils

Marv. its right, the same as VW cannes. done.

stereodeluxe's picture
stereodeluxe
159 pencils

ooooooldschooool!

robottttrockkkk's picture
robottttrockkkk
814 pencils

que estupido =S

[ http://eltubedeyou.blogspot.com ]

kgeiger's picture
kgeiger
7163 pencils

I like it.

lucciano marisio's picture
lucciano marisio
166 pencils

Es el mismo concepto de una gráfica de volkswagen de hace un tiempo, ocupando al auto como protección antibalas por su dureza :/

además la otra era mejor :/ maaal

Lu*

Lu

jungle boy's picture
jungle boy
196 pencils

done. not once but thrice before.
By Peugeot, Suzuki and Hilux.

hollywood's picture
hollywood
103 pencils

For one, this isn't a reportage style of photography. It's totally stylised, which I don't have problem with. I also don't have a problem with people using the same ideas, but only if you can do them a million times better. In the future, perhaps steer clear of trying to improve on Cannes Grand Prix winners...

tonicdose's picture
tonicdose
43 pencils

There is similarity ...but I think this one is just made in a nicer way. I like the almost journalistic look of photography. Looks far more convincing than the almost stage like appearance of VW.

lealitis's picture
lealitis
21 pencils

same with polo

matks's picture
matks
475 pencils

To gieltman.
Paste Ad Mirrors logo to your post! That would make a great campaign for this site.

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