Ads of the World A Graphics.com site

Ford Connect: Police

Ford Connect: Police
Your rating: None Average: 3.3 (13 votes)

Get tough.

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Marco Pizzolu, Chema Bercial
Copywriter: Gonzalo Úrbez
Photographer: Santiago Esteban
Published: April 2008

Comments

whitewhite's picture 153 pencils

Lemme say the most cliched statement. DONE BEFORE. I mean the concept. Isn't the idea of military men taking refuge behind a car done for Polo

matks's picture 348 pencils

Could add a link? Haven't seen it yet.

Marv's picture 42 pencils
Corbeen's picture 426 pencils

not the same at all...

xxxx's picture 15 pencils

no different at all...

matks's picture 348 pencils

Thx for the link. The idea is exactly the same, the execution slightly different. VW is better, they show the whole car, which is crucial. If you're into automotive business, you know what I mean...

mondo's picture 142 pencils

righty right, whitewhite! VW Polo, nothing else. very creative ...NOT!!!

Scubadome's picture 60 pencils

Small but tough. VW Polo.

craftsman's picture 69 pencils

Like it, even if it's somewhat similar to VW. Actually, VW uses the entire car, so it's not entirely a copy...
What I like the most is the photojournalistic style of a photo here - good call.

apseudobeing's picture 495 pencils

AD - "Well, we did some research, this Polo one is kinda funny."
CD - "Hmm. Let's just use part of the car - say the door - shoot it a little different, no one will notice."
CW - "Sushi?"
(AD & CD nod)

chinaski's picture 877 pencils

i wouldn't do it when there's a very similar Cannes winning Polo ad.

Torenaga's picture 140 pencils

Clever.

Mr. R's picture 82 pencils

Marv. its right, the same as VW cannes. done.

stereodeluxe's picture 127 pencils

ooooooldschooool!

robot-rock's picture 815 pencils

que estupido =S

[ http://eltubedeyou.blogspot.com ]

kgeiger's picture 5158 pencils

I like it.

lucciano marisio's picture 163 pencils

Es el mismo concepto de una gráfica de volkswagen de hace un tiempo, ocupando al auto como protección antibalas por su dureza :/

además la otra era mejor :/ maaal

Lu*

Lu*

jungle boy's picture 196 pencils

done. not once but thrice before.
By Peugeot, Suzuki and Hilux.

hollywood's picture 101 pencils

For one, this isn't a reportage style of photography. It's totally stylised, which I don't have problem with. I also don't have a problem with people using the same ideas, but only if you can do them a million times better. In the future, perhaps steer clear of trying to improve on Cannes Grand Prix winners...

tonicdose's picture 43 pencils

There is similarity ...but I think this one is just made in a nicer way. I like the almost journalistic look of photography. Looks far more convincing than the almost stage like appearance of VW.

lealitis's picture 21 pencils

same with polo

matks's picture 348 pencils

To gieltman.
Paste Ad Mirrors logo to your post! That would make a great campaign for this site.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!