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Ford: Cliff

Ford: Cliff
Your rating: None Average: 7.1 (47 votes)

Advertising Agency: JWT Santiago, Chile
Creative Directors / Art Directors: Matias Lecaros
Copywriters: Matías Lecaros, Tomas Vidal
Illustrator: Matias Lecaros
Published: September 2007

31 Comments

viky's picture 358 pencils

look in sea there is IRON

not great visual

Flooded with art

gmint7's picture 2679 pencils

:::J:::
I love it.
ive never seen before
niceee..

:::J:::

Davosk's picture 4853 pencils

Not an unexpected approach but great visual.

sbrgs's picture 4 pencils

and rover and jeep have done exactly the same, but this execution is better.

JAGGY's picture 1388 pencils

Why there's no driver inside?

Jaggy, MICA Ahmedabad

sold's picture 2623 pencils

right drivers only in UK and some colonies or ex-colonies of UK...
well, i love this ad, great, great, great, and i never saw this idea before, people who tell this is old and done, please, show me the link, i doubt.

JAGGY's picture 1388 pencils

I don't see even a driver on left. Somebody tell me I am blind.

Jaggy, MICA Ahmedabad

baffled's picture 108 pencils

nice but old

Lecter Lecaros's picture 247 pencils
hcook5150's picture 229 pencils

Well done, the only thing? I would've changed the shape of the big light reflection on the car, to make it look like it was shot outside.

www.hkstudiosinc.com

kgeiger's picture 6642 pencils

Cool.

Jacket-ero's picture 34 pencils

Fu**ing Stupid Ad.

Don´t mess with Jacket-Ero

Don´t mess with Jacket-Ero

everartz's picture 7590 pencils

this is a bit old idea.. but the photoshop is really cool here i like the ad, way to go JWT Santiago, Chile
--
Everartz

| Everartz |

tigre del norte's picture 12 pencils

hahahahahaa there's an iron, good one.

berenice81's picture 136 pencils

An iron ? I don´t understand.

is not a ship?

kid_A's picture 250 pencils

there's no driver inside?

drizae's picture 508 pencils

Unexpected, I think it's really nicely done.

Fail Harder.

me myself and irene's picture 1246 pencils

i don't know if it's old or new or been done (i never see it) or what.
this is one of the best ads i've seen here so far.
congratulations chile.

Tincho's picture 1099 pencils

Hehehe, It looks like a Hanna-Barbera cartoon, I like it.

Maybe de reflection of the glass should have less opacity and blur.

I havn´t seen this idea before, nice work.

Zed's picture 178 pencils

I haven't seen it before either. Beautiful.

imke's picture 472 pencils

Very nice one......I think it must be falling down....and driver must have allredy fell down.

"No think is impossible"
---------------------------
http://mikeyonjan.blogspot.com/

Goblin's picture 409 pencils

Smartass: Hmmmmm I think car is going down, not up. Thats not good for benefit. I think the target audience will understand that like, etc, etc, etc, etc

this is really nice AD! the end of story

Rajib's picture 371 pencils

what is this... a car in the water..then why the smoke... can we see smoke under water.. and what is in the top right corner.. a ship................. if it is on the rock then why the background is not looking like sky.. same question the shipppp..... o god... not getting... help me someone...

<<.... Method in Madness ....>>

Goblin's picture 409 pencils

Yeah, smoke just showing how much car struggling, so probably have no more than 60 horsepower. and why birds? are they important in this ad?

Rajib's picture 371 pencils

sorry... i understood actually the car is moving like a lizard.... so the snap has been taken from the fender view... sorry... after understood the idea...i can say... brilliant.

<<.... Method in Madness ....>>

malito's picture

un aviso más. nada nuevo

me myself and irene's picture 1246 pencils

goblin... "why birds?" WHY BIRDS??? who cares, man!!! at least rajib apologized for confusing the point of view in this one, but you look just like a jealous guy, man.

This ad is excellent, that's it!!!!

Goblin's picture 409 pencils

Mate, dont you see i am joking? But I still think sea is not blue enough :)

me myself and irene's picture 1246 pencils

oh!! no, i didn't think you were joking, sorry pal.
be funnier next time. ;)

i'll make it up to you by saying you're right: the sea is not the adequate cyan.
:)

Zed's picture 178 pencils

Yes... Cyan must be 100 and Magenta 35, and how is it possible that this iron floats? I also must rethink if i still like it :-/

Goblin's picture 409 pencils

Depend on which sea they ment....Caribbean Sea is Cyan 100, but if we talking about Caspian Sea than it is 102. I mean this is more like Great Salt Lake but there you cant see birds like thouse. hmmmm. Meditate for this I will...

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