Ford: Chile

The explorer. With Terrain Management System.

The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Peter Regnery, Dr. Stephan Vogel
Art Director: Helmut Meyer
Images: Bing Maps
Account Supervisor: Michael Fucks, Stefanie Ta
Advertiser Supervisor: Thomas Pfäffle
Art Buyers: Valerie Opitz, Caroline Walczok

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andylefty's picture
4539 pencils

Not bad idea. Executions don't seem to work.

mitali prasad's picture
mitali prasad
408 pencils

not bad......but is it possible?

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