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Chad

Agency: 
Published/Aired: 
December 2011
Description: 

The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

The explorer. With Terrain Management System.
www.us-mobile.de

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Peter Regnery, Dr. Stephan Vogel
Art Director: Helmut Meyer
Images: Bing Maps
Account Supervisor: Michael Fucks, Stefanie Ta
Advertiser Supervisor: Thomas Pfäffle
Art Buyers: Valerie Opitz, Caroline Walczok

Comments (9)

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Highest Rated

AMGKTM's picture
AMGKTM
Activity Score 22

非常大胆

gioborde's picture
gioborde
Activity Score 1387

you see one, you´ve seen them all

GiBo

kleenex's picture
kleenex
Activity Score 43493

Right and that first one you saw was not even working at all.

gioborde's picture
gioborde
Activity Score 1387

And right on that one too ;-)

GiBo

morse's picture
morse
Activity Score 17364

Not original and the photo isn't particularly interesting either.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Zane's picture
Zane
Activity Score 110

Please explain...

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Hmm good concept but not so the realization

jackblack's picture
jackblack
Activity Score 2350

I'm not digging it. But who cares?

mockingbird's picture
mockingbird
Activity Score 238

is your audience going to get this ad?

AMGKTM's picture
AMGKTM
Activity Score 22

非常大胆

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