Ford: Chad
The explorer. With Terrain Management System.
www.us-mobile.de
The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Peter Regnery, Dr. Stephan Vogel
Art Director: Helmut Meyer
Images: Bing Maps
Account Supervisor: Michael Fucks, Stefanie Ta
Advertiser Supervisor: Thomas Pfäffle
Art Buyers: Valerie Opitz, Caroline Walczok


9 Comments
you see one, you´ve seen them all
GiBo
Right and that first one you saw was not even working at all.
And right on that one too ;-)
GiBo
Not original and the photo isn't particularly interesting either.
What hath God wrought
Please explain...
Hmm good concept but not so the realization
http://www.mandarinoadv.com
I'm not digging it. But who cares?
is your audience going to get this ad?
非常大胆