Ford: Chad

The explorer. With Terrain Management System.
www.us-mobile.de

The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Peter Regnery, Dr. Stephan Vogel
Art Director: Helmut Meyer
Images: Bing Maps
Account Supervisor: Michael Fucks, Stefanie Ta
Advertiser Supervisor: Thomas Pfäffle
Art Buyers: Valerie Opitz, Caroline Walczok

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9 comments

Gi_bo's picture
Gi_bo
1385 pencils

you see one, you´ve seen them all

GiBo

kleenex's picture
kleenex
25590 pencils

Right and that first one you saw was not even working at all.

Gi_bo's picture
Gi_bo
1385 pencils

And right on that one too ;-)

GiBo

morse's picture
morse
15028 pencils

Not original and the photo isn't particularly interesting either.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Zane's picture
Zane
110 pencils

Please explain...

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Hmm good concept but not so the realization

jackblack's picture
jackblack
2230 pencils

I'm not digging it. But who cares?

mockingbird's picture
mockingbird
238 pencils

is your audience going to get this ad?

AMGKTM's picture
AMGKTM
22 pencils

非常大胆

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