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Ford: Chad

Ford: Chad
Your rating: None Average: 3 (25 votes)

The explorer. With Terrain Management System.
www.us-mobile.de

The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Peter Regnery, Dr. Stephan Vogel
Art Director: Helmut Meyer
Images: Bing Maps
Account Supervisor: Michael Fucks, Stefanie Ta
Advertiser Supervisor: Thomas Pfäffle
Art Buyers: Valerie Opitz, Caroline Walczok

9 Comments

Gi_bo's picture 1331 pencils
Gi_bo | Mon, 2011-12-05 13:10

you see one, you´ve seen them all

GiBo

kleenex's picture 8394 pencils
kleenex | Mon, 2011-12-05 13:14

Right and that first one you saw was not even working at all.

Gi_bo's picture 1331 pencils
Gi_bo | Mon, 2011-12-05 16:46

And right on that one too ;-)

GiBo

morse's picture 8826 pencils
morse | Mon, 2011-12-05 23:22
4

Not original and the photo isn't particularly interesting either.

What hath God wrought

Zane's picture 110 pencils
Zane | Tue, 2011-12-06 00:49

Please explain...

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Tue, 2011-12-06 03:44

Hmm good concept but not so the realization

http://www.mandarinoadv.com

jackblack's picture 1462 pencils
jackblack | Thu, 2011-12-08 11:34

I'm not digging it. But who cares?

mockingbird's picture 217 pencils
mockingbird | Thu, 2011-12-15 07:12

is your audience going to get this ad?

AMGKTM's picture 22 pencils
AMGKTM | Wed, 2011-12-28 22:58

非常大胆

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