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Cake, 2

Agency: 
Published/Aired: 
March 2012
Description: 

It won't last long
6,200€ discount only till the end of the month

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Alvar Suñol
Art Director: Lucas Gracia
Copywriter: Carlos Pérez-Sauquillo
Illustrator: Nacho Rojo

Comments (14)

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Highest Rated

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Hilarious.

Spanky's picture
Spanky
Activity Score 4899

Bad on so many levels.

almasnazeer's picture
almasnazeer
Activity Score 157

:-|

Milan Solanki's picture
Milan Solanki
Activity Score 994

considering the tagline ice would have suited better than cake

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not a clear message for me

gioborde's picture
gioborde
Activity Score 1387

Love the idea, but it´s a messed up AD, Cake in the shape of numers is, not only unnecessary, but confusing and distracting. With just the couples on an upper part of a cake it´s enough. And for me, this one particularly, is so difficult to understand.

GiBo

Wordfruit's picture
Wordfruit
Activity Score 1023

I'm sure you must've had some better ideas than this.

Nomad8's picture
Nomad8
Activity Score 204

Idea is interesting but seems a bit forced and the art direction is not much to write home about

kleenex's picture
kleenex
Activity Score 43473

I agree with you.

Random Jim's picture
Random Jim
Activity Score 15

I like this one way more. Again, very funny way to do promo.

italocr88's picture
italocr88
Activity Score 260

the previous campaign of this was so much better

lorenzospio's picture
lorenzospio
Activity Score 20

Lovin it guys

artyduran's picture
artyduran
Activity Score 1574

Concept is good, but the racial profiling is bad. I mean, why would you put a fat African-American woman? Did she eat too much fried chicken or what?

rodrigoferve's picture
rodrigoferve
Activity Score 22

That's what she said

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Hilarious.

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