14 comments

Spanky's picture
4726 pencils
SpankyWednesday, March 28, 2012 - 17:16

Bad on so many levels.

almasnazeer's picture
157 pencils
almasnazeerThursday, March 29, 2012 - 01:23

:-|

Milan Solanki's picture
976 pencils
Milan SolankiThursday, March 29, 2012 - 02:00

considering the tagline ice would have suited better than cake

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioThursday, March 29, 2012 - 03:22

not a clear message for me

http://www.mandarinoadv.com

Gi_bo's picture
1379 pencils
Gi_boThursday, March 29, 2012 - 06:51

Love the idea, but it´s a messed up AD, Cake in the shape of numers is, not only unnecessary, but confusing and distracting. With just the couples on an upper part of a cake it´s enough. And for me, this one particularly, is so difficult to understand.

GiBo

Wordfruit's picture
1037 pencils
WordfruitThursday, March 29, 2012 - 07:25

I'm sure you must've had some better ideas than this.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

Nomad8's picture
204 pencils
Nomad8Thursday, March 29, 2012 - 10:21

Idea is interesting but seems a bit forced and the art direction is not much to write home about

kleenex's picture
15818 pencils
kleenexThursday, March 29, 2012 - 12:31

I agree with you.

Random Jim's picture
15 pencils
Random JimThursday, March 29, 2012 - 11:31

I like this one way more. Again, very funny way to do promo.

italocr88's picture
155 pencils
italocr88Thursday, March 29, 2012 - 11:41

the previous campaign of this was so much better

lorenzospio's picture
20 pencils
lorenzospioThursday, March 29, 2012 - 12:27

Lovin it guys

artyduran's picture
1309 pencils
artyduranThursday, March 29, 2012 - 13:01

Concept is good, but the racial profiling is bad. I mean, why would you put a fat African-American woman? Did she eat too much fried chicken or what?

rodrigoferve's picture
9 pencils
rodrigoferveThursday, March 29, 2012 - 15:25

That's what she said

Ordozgoiti's picture
237 pencils
OrdozgoitiFriday, March 30, 2012 - 04:53

Hilarious.