Ford: Cake, 2

It won't last long
6,200€ discount only till the end of the month

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Alvar Suñol
Art Director: Lucas Gracia
Copywriter: Carlos Pérez-Sauquillo
Illustrator: Nacho Rojo

Published: 
March 2012

14 comments

Spanky's picture
Spanky
4899 pencils

Bad on so many levels.

almasnazeer's picture
almasnazeer
157 pencils

:-|

Milan Solanki's picture
Milan Solanki
992 pencils

considering the tagline ice would have suited better than cake

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not a clear message for me

gioborde's picture
gioborde
1387 pencils

Love the idea, but it´s a messed up AD, Cake in the shape of numers is, not only unnecessary, but confusing and distracting. With just the couples on an upper part of a cake it´s enough. And for me, this one particularly, is so difficult to understand.

GiBo

Wordfruit's picture
Wordfruit
1023 pencils

I'm sure you must've had some better ideas than this.

Nomad8's picture
Nomad8
204 pencils

Idea is interesting but seems a bit forced and the art direction is not much to write home about

kleenex's picture
kleenex
41064 pencils

I agree with you.

Random Jim's picture
Random Jim
15 pencils

I like this one way more. Again, very funny way to do promo.

italocr88's picture
italocr88
260 pencils

the previous campaign of this was so much better

lorenzospio's picture
lorenzospio
20 pencils

Lovin it guys

artyduran's picture
artyduran
1574 pencils

Concept is good, but the racial profiling is bad. I mean, why would you put a fat African-American woman? Did she eat too much fried chicken or what?

rodrigoferve's picture
rodrigoferve
22 pencils

That's what she said

Ordozgoiti's picture
Ordozgoiti
235 pencils

Hilarious.

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