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Burn

Agency: 
Published/Aired: 
February 2008
1022
Description: 

Print advertisment created by FP7, United Arab Emirates for Ford, within the category: Automotive.

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker

Comments (8)

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Carlos Garcia's picture
Carlos Garcia
Activity Score 847

I like it. I can relate to the story. My car is just like that. ahah. Ooh...:(

CG

fs's picture
fs
Activity Score 40

I love the art direction.

khalsain's picture
khalsain
Activity Score 264

SUPERB!!!!The copy is hilarious....great work!

everartz's picture
everartz
Activity Score 7609

cool.. but im not in favor of the art!
--
Everartz

| everartz |

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I agree with everartz a bit, there's something odd about the art. But the copy is really good! Therefor I like the campaign.

ibeg2differ's picture
ibeg2differ
Activity Score 420

On the contrary, I love the art direction. It's really cool.

whitespace's picture
whitespace
Activity Score 1953

haven't seen writing of this quality for a while now.

Diego Jarrin's picture
Diego Jarrin
Activity Score 57

me encanta la direccion de arte!

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