Ford: Burn

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008

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8 comments

Carlos Garcia's picture
Carlos Garcia
846 pencils

I like it. I can relate to the story. My car is just like that. ahah. Ooh...:(

CG

fs's picture
fs
40 pencils

I love the art direction.

khalsain's picture
khalsain
244 pencils

SUPERB!!!!The copy is hilarious....great work!

everartz's picture
everartz
7611 pencils

cool.. but im not in favor of the art!
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Everartz

| Everartz |

LeeHarvey's picture
LeeHarvey
3045 pencils

I agree with everartz a bit, there's something odd about the art. But the copy is really good! Therefor I like the campaign.

ibeg2differ's picture
ibeg2differ
420 pencils

On the contrary, I love the art direction. It's really cool.

whitespace's picture
whitespace
1953 pencils

haven't seen writing of this quality for a while now.

Diego Jarrin's picture
Diego Jarrin
57 pencils

me encanta la direccion de arte!

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