Ford: Burn

Ford: Burn

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008

Your rating: None Average: 5.4 (5 votes)

Comments

Submitted by Carlosmgpinheiro on Tue, 2008-03-18 07:35.

I like it. I can relate to the story. My car is just like that. ahah. Ooh...:(

Submitted by fs on Tue, 2008-03-18 08:01.

I love the art direction.

Submitted by khalsain on Tue, 2008-03-18 08:08.

SUPERB!!!!The copy is hilarious....great work!

everartz's picture
Submitted by everartz on Tue, 2008-03-18 08:12.

cool.. but im not in favor of the art!
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Everartz

LeeHarvey's picture
Submitted by LeeHarvey on Tue, 2008-03-18 08:26.

I agree with everartz a bit, there's something odd about the art. But the copy is really good! Therefor I like the campaign.

Submitted by ibeg2differ on Tue, 2008-03-18 09:26.

On the contrary, I love the art direction. It's really cool.

Submitted by whitespace on Tue, 2008-03-18 10:26.

haven't seen writing of this quality for a while now.

Submitted by Diego Jarrin on Tue, 2008-03-18 11:55.

me encanta la direccion de arte!