Advertisement

Bridge

Agency: 
Published/Aired: 
January 2009
Description: 

Print advertisment created by JWT, Argentina for Ford, within the category: Automotive.

Equipped with a monitoring system that tells you what happened with each truck in your fleet.

Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Creative Directors: Diego Correa, Esteban García
Art Director: Juan Raimondi
Copywriter: Juan Besagni
Illustrator: Ezequiel Volpato
Photographer: Matías Postiglione
Retouch: Vicky Ferreira Novo

Comments (7)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

well, what happened to the truck....?? Does the Cargo e give you the information which streets or surroundings are broken? Bad art director. Perspective is all wrong. I do like the comic style drawing on the truck. But not for this.

bknowlden's picture
bknowlden
Activity Score 3647

Smart art direction, but overproduced.

KbxAds's picture
KbxAds
Activity Score 943

cool

mpared's picture
mpared
Activity Score 562

I dont thing they get their message accross ...maybe its just me !

Guest's picture
Guest

not really communicative, instead has it mentioned simply TRUCK 1 - x place TRUCK 2 - y place hault for maintance, TRUCK 3 - minor accident etc with a good pic of the truck. will serve the purpose i think --- sagar -- www.valayam.com

Guest's picture
Guest

great work! clear message with nice illustration.

Guest's picture
Guest

well, what happened to the truck....?? Does the Cargo e give you the information which streets or surroundings are broken? Bad art director. Perspective is all wrong. I do like the comic style drawing on the truck. But not for this.

kgeiger's picture
kgeiger
Activity Score 7313

Good B2B.

Advertisement