Ford: Bridge

Equipped with a monitoring system that tells you what happened with each truck in your fleet.

Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Creative Directors: Diego Correa, Esteban García
Art Director: Juan Raimondi
Copywriter: Juan Besagni
Illustrator: Ezequiel Volpato
Photographer: Matías Postiglione
Retouch: Vicky Ferreira Novo
Published: January 2009

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bknowlden's picture
3647 pencils

Smart art direction, but overproduced.

kbx911's picture
916 pencils


You Are What You Expect

mpared's picture
562 pencils

I dont thing they get their message accross ...maybe its just me !

Guest's picture

not really communicative, instead has it mentioned simply TRUCK 1 - x place TRUCK 2 - y place hault for maintance, TRUCK 3 - minor accident etc with a good pic of the truck. will serve the purpose i think --- sagar --

Guest's picture

great work! clear message with nice illustration.

Guest's picture

well, what happened to the truck....?? Does the Cargo e give you the information which streets or surroundings are broken? Bad art director. Perspective is all wrong. I do like the comic style drawing on the truck. But not for this.

kgeiger's picture
7051 pencils

Good B2B.

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