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Boy

Agency: 
Published/Aired: 
August 2007
1617
Description: 

Print advertisment created by JWT, Australia for Ford, within the category: Automotive.

You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation

Comments (13)

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Highest Rated

maddybutcher's picture
maddybutcher
Activity Score 2

gets the line home although in this case very sinister. Maybe a dog would have been better.

sonucoues2002's picture
sonucoues2002
Activity Score 804

the moment i saw this ad thought this boy is killed by ford and feeling happy to be a ghost

Wordnerd's picture
Wordnerd
Activity Score 6692

haha! dude, you need help ;)

maddybutcher's picture
maddybutcher
Activity Score 2

gets the line home although in this case very sinister. Maybe a dog would have been better.

amitkool's picture
amitkool
Activity Score 2

can't get its . anybody help me

jazarah's picture
jazarah
Activity Score 1262

cause u don't see stuff at the back while you are trying to part, they made it to look like ghosts, and even so, you will be able to see it through this camera, it's a not bad idea.

dansheppy52's picture
dansheppy52
Activity Score 398

Smart thought. Cool execution. I agree that using the child is a bit sinister, but maybe it's more impactful.

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Luis Maram's picture
Luis Maram
Activity Score 252

Good idea. Bad...bad execution.
It reminds me a Salvation Army Campaign with much better results:
http://blog.luismaram.com/2006/11/15/invisible-campana-para-el-ejercit...

Creativity is an inner monster.

fauxjebus's picture
fauxjebus
Activity Score 498

Me too.

Dick Huges's picture
Dick Huges
Activity Score 937

OMG!!!! Detect ghost camera!

Crisp One's picture
Crisp One
Activity Score 2005

Who the hell says USP?

rebelscum's picture
rebelscum
Activity Score 2110

~Who the hell says USP?~

I love that a guy named "Le Douche" takes it upon himself to point out other peoples' foibles :P

regardless

Remember the FedEx spot in which everyone goes into hiding when the boss comes out ranting about "who sent this package"? This ad might be a little more effective if the subjects blended with the background because their clothes, etc were similar, rather than ghosted in.

My 2¢ :)

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Crisp One's picture
Crisp One
Activity Score 2005

boo waa.....just a question....this is the wrong industry to be sensitive in.

funky_frogii's picture
funky_frogii
Activity Score 2538

i think i have seen them long back...........i loved them

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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