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Blind spot

Published/Aired: 
March 2014
Description: 

Ford Explorer with BLIS technology. Warns you of dangers in your blind spot.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Copywriters: Idan Levi, Sharon Refael
Art Director: Shirley Eva Bahar
Account Group Head: Hagai Leeran
Account Supervisor: Yogev Weiss
Account Executive: Daniel Sela
Photographer: Yoram Ashahim
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Odelia Nachmias

Comments (10)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

Agreed. Much better.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Nope.

kleenex's picture
kleenex
Activity Score 43452

what a crappy ad.

NY Belfry's picture
NY Belfry
Activity Score 1045

I don't know. I find the idea to be pretty interesting. It would be nice for the photograph to be vehicle related though but I still got the point.

morse's picture
morse
Activity Score 17364

I think the idea is good, but using such an aggressive situation is quite unfortunate.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LLemontree's picture
LLemontree
Activity Score 6

I don't think the guys on the right were necessary to make the idea more clear..

NY Belfry's picture
NY Belfry
Activity Score 1045

Disagreed. They help imply it's a store robbery. If you just show a guy with a gun behind the counter, you wouldn't come to that conclusion. It'd just be a guy with a gun with no clear background to why. I know that in places (at least around me) that liquor store owners tend to be armed themselves.

Marcao's picture
Marcao
Activity Score 3029

This ad has got its physics messed up - mirrors don't show you the view in front, unless that happens to be a clear piece of glass.

chidi's picture
chidi
Activity Score 176

true

Eddie23's picture
Eddie23
Activity Score 29

Good Idea, artwork can be better.

E.F.

kgeiger's picture
kgeiger
Activity Score 7287

Agreed. Much better.

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