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Ford: Blind service station attendant

Ford: Blind service station attendant
Your rating: None Average: 5.6 (20 votes)

The new Ford Focus with nozzle recognition.
Ford. Feel the difference.

Advertising Agency: Ogilvy Amsterdam, Amsterdam, The Netherlands
Creative Directors: Darre van Dijk, Piebe Piebenga
Art Director: Oscar Flinterman
Copywriter: Joost van Nistelrooij
Photographer: Arno Bosma
Published: April 2011

8 Comments

bakamono's picture 855 pencils

Mmmmm what?

because therefore it is

Tommy G.'s picture 913 pencils

Love this one but it could be efficient for any other car with that technology. It's not specific to Ford (for now, but thinking in perspective)

YJ's picture 369 pencils

I don't like this at all. Also, the man and dog look like they were shot separately and added in post.

The Habs 4's picture 778 pencils

I'm gonna buy a Focus just for that.

AdBuzzer's picture 1130 pencils
3

The whole situation is very forced and not very likely to happen, so what do I really need this "nozzle recognition" for anyways?

henito's picture 421 pencils
2

quite forced visual. never seen a blind gas station attendant.

Billoughsby's picture 5127 pencils

is this just a little mean-spirited in the bargain, or is it just me reading that into it?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dean viii's picture 1413 pencils
2

Kind of an obvious solution for the benefit. Which really isn't one.

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