Ford: Blind service station attendant
The new Ford Focus with nozzle recognition.
Ford. Feel the difference.
Advertising Agency: Ogilvy Amsterdam, Amsterdam, The Netherlands
Creative Directors: Darre van Dijk, Piebe Piebenga
Art Director: Oscar Flinterman
Copywriter: Joost van Nistelrooij
Photographer: Arno Bosma
Published: April 2011


8 Comments
Mmmmm what?
because therefore it is
Love this one but it could be efficient for any other car with that technology. It's not specific to Ford (for now, but thinking in perspective)
I don't like this at all. Also, the man and dog look like they were shot separately and added in post.
I'm gonna buy a Focus just for that.
The whole situation is very forced and not very likely to happen, so what do I really need this "nozzle recognition" for anyways?
http://adbuzzer.wordpress.com
quite forced visual. never seen a blind gas station attendant.
is this just a little mean-spirited in the bargain, or is it just me reading that into it?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Kind of an obvious solution for the benefit. Which really isn't one.