Ford: Blind service station attendant

The new Ford Focus with nozzle recognition.
Ford. Feel the difference.

Advertising Agency: Ogilvy Amsterdam, Amsterdam, The Netherlands
Creative Directors: Darre van Dijk, Piebe Piebenga
Art Director: Oscar Flinterman
Copywriter: Joost van Nistelrooij
Photographer: Arno Bosma
Published: April 2011

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8 comments

bakamono's picture
bakamono
1004 pencils

Mmmmm what?

because therefore it is

Tommy G.'s picture
Tommy G.
897 pencils

Love this one but it could be efficient for any other car with that technology. It's not specific to Ford (for now, but thinking in perspective)

YJ's picture
YJ
372 pencils

I don't like this at all. Also, the man and dog look like they were shot separately and added in post.

JeffP's picture
JeffP
810 pencils

I'm gonna buy a Focus just for that.

AdBuzzer's picture
AdBuzzer
1168 pencils

The whole situation is very forced and not very likely to happen, so what do I really need this "nozzle recognition" for anyways?

henito's picture
henito
557 pencils

quite forced visual. never seen a blind gas station attendant.

Billoughsby's picture
Billoughsby
5091 pencils

is this just a little mean-spirited in the bargain, or is it just me reading that into it?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dean viii's picture
dean viii
1676 pencils

Kind of an obvious solution for the benefit. Which really isn't one.

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