Ford: Big mama

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008


jazarah's picture
1262 pencils

what is this is suppose to be?

LeeHarvey's picture
3045 pencils

Nice copy, not a bad campaign at all

LordDiesel's picture
69 pencils

Mamaaaa!! Feel like crying. Nice copy i tell you!

ricklongo's picture
1244 pencils

The punchline is awkward... shouldn't it be "all of ours don't"?

Or maybe "Most used cars don't have a story you'd want to hear. All of ours do"?

Still, fun copy. I like it.

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