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The Evolution of the Dollar Bills, $100

Agency: 
Published/Aired: 
June 2012
Description: 

Money makes you look younger.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Director: Andre Kirkelis
Copywriter: Fabio Seidl
Art Director: Guto Kono
Photographers: Keystone, Other Images, Glow Images

Comments (9)

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Highest Rated

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good

mikevitoria's picture
mikevitoria
Activity Score 22

smart insight

bembridge's picture
bembridge
Activity Score 72

very intriguing visual. would stop me. not sure I got the message they communicating? maybe I am being a bit slow today :-)
Like the campaign tough. and remembered it was for Forbes Magazine.

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

kleenex's picture
kleenex
Activity Score 43505

I like it.

Ed Rapport's picture
Ed Rapport
Activity Score 724

Really smart ad.. Forbes is about making money... and money does make you look younger. Just look at them Ben Franks!

Ed Rapport's picture
Ed Rapport
Activity Score 724

Really smart ad.. Forbes is about making money... and money does make you look younger. Just look at them Ben Franks!

Alabady's picture
Alabady
Activity Score 18

Nice idea, I like it.

clavelle's picture
clavelle
Activity Score 54

The idea's alright, and Abraham Lincoln does look a bit younger, but does dying your hair equal plastic surgery? Because that's all I'm really seeing that changed with Ben Franklin and Jefferson...

erectus's picture
erectus
Activity Score 5326
MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good

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