Forbes Magazine: The Evolution of the Dollar Bills, $100

Money makes you look younger.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Director: Andre Kirkelis
Copywriter: Fabio Seidl
Art Director: Guto Kono
Photographers: Keystone, Other Images, Glow Images

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9 comments

mikevitoria's picture
mikevitoria
19 pencils

smart insight

bembridge's picture
bembridge
72 pencils

very intriguing visual. would stop me. not sure I got the message they communicating? maybe I am being a bit slow today :-)
Like the campaign tough. and remembered it was for Forbes Magazine.

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

kleenex's picture
kleenex
25174 pencils

I like it.

Ed Rapport's picture
Ed Rapport
724 pencils

Really smart ad.. Forbes is about making money... and money does make you look younger. Just look at them Ben Franks!

Ed Rapport's picture
Ed Rapport
724 pencils

Really smart ad.. Forbes is about making money... and money does make you look younger. Just look at them Ben Franks!

Alabady's picture
Alabady
18 pencils

Nice idea, I like it.

clavelle's picture
clavelle
54 pencils

The idea's alright, and Abraham Lincoln does look a bit younger, but does dying your hair equal plastic surgery? Because that's all I'm really seeing that changed with Ben Franklin and Jefferson...

erectus's picture
erectus
5130 pencils
MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good

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