Foradil Combi: Can't mess up, 3

Even he can't mess up the dose.
Now you have fewer things to worry about. New Foradil Combi makes it easy for patients to check they've taken the right dose.

Advertising Agency: Saatchi&Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Creative Group Head: Theodor Sandu
Copywriter: Konstantin Simonov
Published: November 2013

5 comments

DesignDine's picture
DesignDine
1316 pencils

Rather put a smile on that face and see how it makes all the difference!

Perkptar's picture
Perkptar
398 pencils

Not much for a unique selling proposition.

Andrés Téllez V.
consumo|sentido

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

So basically your strategy consists in portraying your consumers as imbeciles. Very smart.

ciumexu's picture
ciumexu
2 pencils

The target audience for this campaign is doctors. The strategy is to portray the product as a solution for their everyday struggle.

kleenex's picture
kleenex
32989 pencils

Art is solid, but the full idea is not.

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