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Can't mess up, 3

Published/Aired: 
November 2013
Description: 

Print advertisment created by Saatchi & Saatchi, Russia for Foradil, within the category: Pharmaceutical.

Even he can't mess up the dose.
Now you have fewer things to worry about. New Foradil Combi makes it easy for patients to check they've taken the right dose.

Advertising Agency: Saatchi&Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Creative Group Head: Theodor Sandu
Copywriter: Konstantin Simonov

Comments (6)

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Highest Rated

Wordsmith91's picture
Wordsmith91
Activity Score 106

Terrible art in my opinion. The whole idea is just... bad. IN THE BIN.

Dreamer. Realist. Critic.

DesignDine's picture
DesignDine
Activity Score 1313

Rather put a smile on that face and see how it makes all the difference!

Perkptar's picture
Perkptar
Activity Score 392

Not much for a unique selling proposition.

Andrés Téllez V.
consumo|sentido

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

So basically your strategy consists in portraying your consumers as imbeciles. Very smart.

ciumexu's picture
ciumexu
Activity Score 2

The target audience for this campaign is doctors. The strategy is to portray the product as a solution for their everyday struggle.

kleenex's picture
kleenex
Activity Score 47675

Art is solid, but the full idea is not.

Wordsmith91's picture
Wordsmith91
Activity Score 106

Terrible art in my opinion. The whole idea is just... bad. IN THE BIN.

Dreamer. Realist. Critic.

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