Can't mess up, 1

Agency Network: 
November 2013

Print advertisment created by Saatchi & Saatchi, Russia for Foradil, within the category: Pharmaceutical.

Even he can't mess up the dose.
Now you have fewer things to worry about. New Foradil Combi makes it easy for patients to check they've taken the right dose.

Advertising Agency: Saatchi&Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Creative Group Head: Theodor Sandu
Copywriter: Konstantin Simonov

Comments (1)

Log in or register to post comments
DesignDine's picture
Activity Score 1313

Sorry but this whole campaign has an ACTUAL grey tone, whereas it was about a matter of getting relaxed for the elderlies, its showing numbness. Cannot precisely tell where but can see somewhere a notion of negligence is peeping, perhaps through those acute expressions.