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For interns by interns, 6

Published/Aired: 
September 2007
1545
Description: 

TBWA\Tequila has an internship programme of a different kind. Where the role of an intern is not to run tedious errands and make coffee, but to do actual agency work. What better way to demonstrate this fact than to get the actual interns to work on the brief?



The task was simple: Create a poster using the line " At TBWA\Tequila, they let interns do actual work" The agency selected the most interesting and aesthetically pleasing posters, then placed them in universities all over Hong Kong.



The results: Over 200 applicants responded, far beyond the target.


Advertising Agency: TBWA\Tequila Hong Kong

Executive Creative Director:

Creative Director:

Art Director: ,

Copywriter: Star Nkanyezi

Comments (9)

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Highest Rated

justpassingby's picture
justpassingby
Activity Score 1368

so let me get this right, if its the interns who do the actual work why is the executive cd, the cd, 3 artdirectors AND a copywriter on the bloody credits?
what about the poor sod who designed the damn thing, remember the intern?

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

Why 6 different styles for the same idea? Is it on purpose that the posters look like they could have been made by an intern or is it simply bad execution ?

Dalbir
www.AdOfDaMonth.com

andrej dwin's picture
andrej dwin
Activity Score 937

dalbir, read the text, then complain about the lack of an interesting idea, not the number of executions :-)
btw, this is the only one I like, visually.

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Spanky's picture
Spanky
Activity Score 4899

and if this is the work they do, they should be fired.

Guest's picture
Guest

they should be shot and fired afterwards.

justpassingby's picture
justpassingby
Activity Score 1368

so let me get this right, if its the interns who do the actual work why is the executive cd, the cd, 3 artdirectors AND a copywriter on the bloody credits?
what about the poor sod who designed the damn thing, remember the intern?

madugongmaria's picture
madugongmaria
Activity Score 74

uhh... does this mean that they do work as bad as this?

Rog's picture
Rog
Activity Score 6082

200 responses far exceeded the target?!

>>>> That's not an ad. THIS is an ad.

Guest's picture
Guest

Wondering if there's any QC at TBWA HK? 6 executions make a point: waste of paper. Show some good real work rather than an "in-house poster" please.

Guest's picture
Guest

i think they meant it to be like they are not the ones working on this brief, because its for the interns, hence the very rough execution, instead of meaning that this bad executed work is done by an intern.

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