Advertisement

For interns by interns, 6

Published/Aired: 
September 2007
To Like please login or register
55

Also From This Campaign ( items)

Description: 

TBWA\Tequila has an internship programme of a different kind. Where the role of an intern is not to run tedious errands and make coffee, but to do actual agency work. What better way to demonstrate this fact than to get the actual interns to work on the brief?



The task was simple: Create a poster using the line " At TBWA\Tequila, they let interns do actual work" The agency selected the most interesting and aesthetically pleasing posters, then placed them in universities all over Hong Kong.



The results: Over 200 applicants responded, far beyond the target.


Advertising Agency: TBWA\Tequila Hong Kong

Executive Creative Director:

Creative Director:

Art Director: ,

Copywriter: Star Nkanyezi

Comments (9)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

i think they meant it to be like they are not the ones working on this brief, because its for the interns, hence the very rough execution, instead of meaning that this bad executed work is done by an intern.

Advertisement

20% Off Sale at iStock until Sept 30, 2016