For interns by interns, 5

TBWA\Tequila has an internship programme of a different kind. Where the role of an intern is not to run tedious errands and make coffee, but to do actual agency work. What better way to demonstrate this fact than to get the actual interns to work on the brief?

The task was simple: Create a poster using the line " At TBWA\Tequila, they let interns do actual work" The agency selected the most interesting and aesthetically pleasing posters, then placed them in universities all over Hong Kong.

The results: Over 200 applicants responded, far beyond the target.

Advertising Agency: TBWA\Tequila Hong Kong

Executive Creative Director:

Creative Director:

Art Director: ,

Copywriter: Star Nkanyezi

September 2007


justpassingby's picture
1368 pencils

so let me get this right, if its the interns who do the actual work why is the executive cd, the cd, 3 artdirectors AND a copywriter on the bloody credits?
what about the poor sod who designed the damn thing, remember the intern?

ps Carol Sung what?

itch's picture
806 pencils

good point there!

* it's not how good you are. it's how good you want it to be *

nyzz's picture
84 pencils

nice :)

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