For interns by interns, 5

September 2007

TBWA\Tequila has an internship programme of a different kind. Where the role of an intern is not to run tedious errands and make coffee, but to do actual agency work. What better way to demonstrate this fact than to get the actual interns to work on the brief?

The task was simple: Create a poster using the line " At TBWA\Tequila, they let interns do actual work" The agency selected the most interesting and aesthetically pleasing posters, then placed them in universities all over Hong Kong.

The results: Over 200 applicants responded, far beyond the target.

Advertising Agency: TBWA\Tequila Hong Kong

Executive Creative Director:

Creative Director:

Art Director: ,

Copywriter: Star Nkanyezi

Comments (4)

Log in or register to post comments
justpassingby's picture
Activity Score 1368

so let me get this right, if its the interns who do the actual work why is the executive cd, the cd, 3 artdirectors AND a copywriter on the bloody credits?
what about the poor sod who designed the damn thing, remember the intern?

ps Carol Sung what?

itch's picture
Activity Score 806

good point there!

* it's not how good you are. it's how good you want it to be *

nyzz's picture
Activity Score 84

nice :)

Guest's picture

Welcome to Advertising!!!

Featured Content

Latest Collections