Football Resistance: Swastika

Football Resistance: Swastika

Poster for an initiative against racism in football (soccer for Americans).
http://footballresistance.com/

Agency: CLM/BBDO, Paris, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Matthieu Barrère
Art Director: Raphaël Ghisalberti

Average: 10 (1 vote)

Comments

Submitted by Mike on Sun, 2006-10-22 18:20.

Brilliant !
Keep up the good work guys.

Submitted by ric on Sun, 2006-10-22 19:21.

Great, nice Art Direction!

Submitted by Jackboot on Mon, 2006-10-23 11:43.

Very nice art direction. Good use of Flash on the website too.

Submitted by adyct on Mon, 2006-10-23 13:21.

wonderful!!!!!!

Submitted by theassailante on Mon, 2006-10-23 21:23.

nazice

Submitted by sold on Mon, 2006-10-23 21:58.

cool image, but i was wondering: this image does not incentive nazism ON football? well, shows a naz icon playing.... and worst: nothing stoping the naz icon on the image...

Submitted by sold on Mon, 2006-10-23 22:07.

(sorry, i had to complete)
let me put in this way: this image show a nazism-icon playing soccer ALONE, without a black man, or yelllow man, or a latin-man, just nazism is playing... strange don't you think? the ad should say:
not only white people on soccer, but shows exactly another way.

i repeat: the image is very powerfull, but wrong for this subject.
i can be wrong, maybe, but, i am latin, i feel bad when i saw this image... sounds like a ad for nazism soccers.
i imagine the nazism themselves: "oh, this image is good! let just the nazism people playing, ths ad is rithg"
well, the copy make another way...

confuse, at least, dont u think guys?

ivan's picture
Submitted by ivan on Mon, 2006-10-23 22:15.

Well, the ad is showing the problem. Nacis are playing the ball. The headline urges to stop it.

Submitted by Jet Propulsion Lab on Tue, 2006-10-24 02:24.

SHIT! This is brilliant!!
The line is kinda clunky, but the visual more than makes up for it.
I'm so fuckin' pissed off right now. Thanks guys!

Submitted by JELLYGOOSE on Thu, 2006-10-26 19:57.

very nice! yeah no doubt about this.

Submitted by cooties on Fri, 2006-10-27 12:47.

brilliant! in fact so great it left mr. sold all confused.

Submitted by fredo on Fri, 2006-11-03 19:22.

respect!

Submitted by Asscream 2000 on Thu, 2006-11-09 06:18.

Sold.

I think you may be confused.
I really dont think this will drive Nazis to the soccerfield.

Submitted by ellty on Tue, 2006-11-14 13:47.

Art direction is great but I find it too agressive even if the problem of racisme in stadiums is a big probleme. Nazisme and racisme are two different things, even if they have discrimination in common. Think it´s an easy mistake and the agency should have been more careful.

Submitted by drunk dave on Tue, 2006-11-14 18:28.

You'll find that football holligans and right wing philosophy are quite closely linked. They aren't called skin heads for nothing. I like this graphic treatment... will it make a difference?... probably not, but maybe the rest of us will become more aware of the issues surrounding the problem.

Submitted by stapel@creative... on Sat, 2006-11-18 16:41.

I think it is fake. The copy says: stop racism... but the layout shows me that a
nazi plays. Shit.

saint-au's picture
Submitted by saint-au on Tue, 2008-03-04 02:42.

Would this have gone through if the ad was made by a German agency and/or circulated within Germany? Perhaps not.

http://www.saint-agency.com
http://www.saint.id.au